Core Viewpoint - Fuling Pickle maintains a stable outlook in the pickled vegetable industry, focusing on a diversified long-term development strategy to enhance market penetration and adapt to consumer demands [2][5]. Group 1: Industry and Growth Space - The pickled vegetable industry is currently in a phase of stock competition, with overall stability [2]. - The company is implementing a "diversification strategy" by expanding product categories and channels, including supermarkets, e-commerce, and catering [2]. Group 2: New Product Strategy - The company has learned from past experiences that promoting radish products in the same way as pickled vegetables was ineffective, leading to a revised strategy that increases market support for new categories [3]. - Sales personnel's performance evaluation has been adjusted to focus on positive incentives to enhance channel development [3]. Group 3: New Channel Development - A large customer operations center has been established to provide direct services to major supermarkets like Sam's Club and Hema, allowing for customized product development and direct feedback from end customers [4]. Group 4: Raw Material Costs and Gross Margin - Recent low costs of raw materials, particularly for green cabbage, are attributed to favorable weather and stable planting areas, with a reasonable price range of 800 to 1000 yuan per ton expected [5]. - The company plans to increase the purchase of green cabbage and reduce semi-finished product purchases to stabilize gross margins [5]. Group 5: Brand Investment and Consumer Changes - Brand investment strategies are tailored to different stages of product maturity, with increased investment for new product launches and targeted advertising [6]. - The primary consumer demographic remains women aged 30 to 50, with a focus on diverse consumption scenarios [6]. Group 6: Channel Penetration and Strategic Adjustments - In response to changing consumer habits, the company has introduced a 60g product priced at 2 yuan to attract price-sensitive consumers [7]. - The new chairman emphasizes a "dual-driven" strategy, focusing on product diversification, sales, and management optimization, with funds allocated for expanding product categories and markets [7].