Group 1 - The core issue of招商 (franchise recruitment) often lies in unclear strategy, as demonstrated by a restaurant chain that spent 8 million on recruitment without a clear product positioning, leading to confusion among potential franchisees [3] - Successful招商 requires a systematic approach, including strategic brand and product positioning to create a sustainable cooperation model, shifting from passive waiting to active selection of partners [3] - The traditional model of "selling products for profit" has become ineffective post-pandemic; innovative models like "free mode + blockbuster strategy" can significantly enhance recruitment success, as seen in an education institution that achieved over 30 million in contract value from a single event [3] Group 2 - Effective招商会 (recruitment events) can be transformed into profit-generating machines through meticulous planning, as evidenced by a health company that achieved a 42% signing rate using a standardized process of data screening and private domain cultivation [4] - Successful招商 requires three levels of preparation: precise customer profiling to ensure quality invitations, compelling case data to build trust, and tiered policy designs to encourage on-site decision-making [4] - Building an ecosystem for招商 is crucial; a retail chain linked over 5,000 franchisees through a points management system and achieved a compound annual growth rate of 68% by creating standardized operations, digital management tools, and ongoing training mechanisms [4]