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规范拟态广告营销 强化个人信息权益保护
Ren Min Ri Bao· 2025-10-20 22:43
Core Viewpoint - The importance of data security and personal information protection is emphasized, highlighting the need for a comprehensive system involving all societal stakeholders to safeguard personal information rights and promote efficient data circulation to empower the real economy [1][2]. Group 1: Data Security and Personal Information Protection - Personal information security is a fundamental aspect of cybersecurity, which is crucial for national security [1]. - The rise of new marketing methods, such as mimetic advertising, poses risks to data security and personal information protection, as they blend seamlessly into users' daily information streams, making it difficult for users to recognize their commercial nature [1][2]. - The collection and processing of user behavior data without consent can lead to significant threats to personal information rights, especially when sensitive content is involved [2]. Group 2: Regulatory Framework and Governance - A comprehensive governance mechanism involving multiple stakeholders is necessary to ensure data security and personal information rights are effectively protected in the digital economy [2][3]. - The principle of "notification and consent" is established as a core rule for personal information protection, requiring platforms to inform users and obtain consent before processing their data [3]. - Public education on digital literacy is essential to enhance citizens' awareness and ability to protect their data rights [3]. Group 3: Technological Advancements and Compliance - Emerging technologies, such as generative AI and deep synthesis, increase the risk of personal information leakage and misuse, necessitating preemptive safety assessments and compliance checks by platforms [4]. - Platforms must clearly distinguish between synthetic and real information in advertising to prevent misleading users and ensure informed consent [4]. - Platforms are urged to uphold high compliance standards and not exploit personal information under the guise of personalized recommendations, with regulatory bodies expected to enforce penalties for violations [4].
强化个人信息权益保护
Ren Min Ri Bao· 2025-10-20 22:10
Core Viewpoint - The importance of data security and personal information protection is emphasized, highlighting the need for a comprehensive system involving all societal stakeholders to safeguard personal information rights and promote efficient data circulation to empower the real economy [1][2]. Group 1: Data Security and Personal Information Protection - The misuse of personal information can lead to significant damage to individual rights and disrupt market order and social trust [1]. - The rise of mimetic advertising, which blends seamlessly into users' daily information streams, raises concerns about data security and personal information protection [1][2]. - There is a need for a collaborative governance mechanism to ensure data security and personal information rights are effectively protected in the digital economy [2][3]. Group 2: Regulation and Compliance - Establishing clear personal information processing rules for platforms is essential, with an emphasis on the "notice-consent" principle to protect citizens' rights [3]. - Platforms must limit personal information collection to the minimum necessary for achieving processing purposes and ensure that the processing is relevant and minimally impactful on individual rights [3]. - Platforms are urged to take on high compliance standards and not overlook personal information protection for profit, especially in the context of mimetic advertising [4]. Group 3: Technological Advancements and Risks - The application of emerging technologies like generative AI and deep synthesis in information dissemination presents diverse and hidden risks of personal information leakage and misuse [4]. - Platforms should conduct preemptive reviews and safety assessments of data usage involving personal information to ensure compliance with safety standards [4]. - It is crucial to clearly distinguish between synthetic and real information in advertising content to prevent misleading users and protect their personal information [4].