Group 1 - The core viewpoint of the articles highlights the significant growth and opportunities in the cross-border e-commerce sector, particularly for young entrepreneurs and traditional manufacturers adapting to new market dynamics [1][2][4][5][9]. - Young entrepreneurs like Liu Yang have experienced rapid sales growth, with his sales exceeding 800,000 yuan in just the second month of launching a cross-border retail store on the Xiyin platform [1]. - The trend of cross-border e-commerce is attracting a large number of graduates, with a projected 12.22 million graduates in 2023, favoring industries like IT, e-commerce, and software engineering [2]. Group 2 - The inclusion of cross-border e-commerce operation management as a new profession reflects the industry's alignment with technological innovation and market trends, providing clearer career paths for aspiring professionals [4]. - Guangdong province is actively supporting youth entrepreneurship with financial incentives, including a 10,000 yuan subsidy for eligible graduates who start businesses [4]. - The Ministry of Human Resources and Social Security is promoting entrepreneurship among graduates by enhancing incubation services and reducing entry barriers for young entrepreneurs [5]. Group 3 - Traditional manufacturers are revitalizing their businesses through cross-border e-commerce, with companies like a shoe factory in Huizhou increasing their workforce from 100 to over 230 employees after transitioning to online sales [5][7]. - The Xiyin platform's "on-demand supply chain" model addresses issues like unstable orders and high inventory, enabling manufacturers to scale production confidently [9]. - The collaboration between educational institutions and the industry is fostering a talent pipeline, with initiatives to bridge the gap between academic training and market needs [10].

Core Viewpoint - The article discusses the transformation of Chinese brands as they expand into international markets, emphasizing the importance of brand value and technology in overcoming the challenges of low-cost competition and inventory management [1][3][12]. Group 1: The Rise of New Brands - A new wave of "outbound new brands" is emerging from China, leveraging cross-border e-commerce platforms to establish themselves in global markets [3][12]. - These brands, rooted in China's industrial base, are transforming from traditional manufacturing entities into innovative players with design ownership and brand identity [3][4]. Group 2: Case Study of SHEIN - SHEIN is highlighted as a leading example of a company that has revolutionized the traditional foreign trade model through its "on-demand supply chain" approach, allowing for smaller order quantities and rapid market response [2][10]. - The beauty brand Misslyn, which has successfully utilized SHEIN's platform, achieved cross-border e-commerce sales exceeding 5 million, demonstrating the effectiveness of this model [4][5]. Group 3: Market Adaptation and Consumer Insights - SHEIN's detailed consumer feedback mechanism enables brands to capture cultural preferences and adapt products accordingly, reducing the risk of inventory surplus [5][11]. - The "small order quick response" model allows brands to test market demand with minimal risk, leading to significant sales growth and reduced waste [10][11]. Group 4: Digital Infrastructure and Global Reach - Companies are increasingly connecting directly with global consumers through SHEIN's digital infrastructure, shifting from merely selling products globally to redefining manufacturing and sales strategies [12][13]. - The article predicts that SHEIN will facilitate numerous outbound activities to help small and medium enterprises break through barriers and establish themselves in international markets [13][14].