Core Viewpoint - The article discusses the transformation of Chinese brands as they expand into international markets, emphasizing the importance of brand value and technology in overcoming the challenges of low-cost competition and inventory management [1][3][12]. Group 1: The Rise of New Brands - A new wave of "outbound new brands" is emerging from China, leveraging cross-border e-commerce platforms to establish themselves in global markets [3][12]. - These brands, rooted in China's industrial base, are transforming from traditional manufacturing entities into innovative players with design ownership and brand identity [3][4]. Group 2: Case Study of SHEIN - SHEIN is highlighted as a leading example of a company that has revolutionized the traditional foreign trade model through its "on-demand supply chain" approach, allowing for smaller order quantities and rapid market response [2][10]. - The beauty brand Misslyn, which has successfully utilized SHEIN's platform, achieved cross-border e-commerce sales exceeding 5 million, demonstrating the effectiveness of this model [4][5]. Group 3: Market Adaptation and Consumer Insights - SHEIN's detailed consumer feedback mechanism enables brands to capture cultural preferences and adapt products accordingly, reducing the risk of inventory surplus [5][11]. - The "small order quick response" model allows brands to test market demand with minimal risk, leading to significant sales growth and reduced waste [10][11]. Group 4: Digital Infrastructure and Global Reach - Companies are increasingly connecting directly with global consumers through SHEIN's digital infrastructure, shifting from merely selling products globally to redefining manufacturing and sales strategies [12][13]. - The article predicts that SHEIN will facilitate numerous outbound activities to help small and medium enterprises break through barriers and establish themselves in international markets [13][14].