2026年2月24日，农历正月初八，在广东省高质量发展大会上，SHEIN 创始人许仰天迎来了他在商业世界中第一次公开亮相。 从SHEIN 创立至今已经有18年之久，耐人寻味的是，许仰天始终保持着彻底的低调。他从未在公开场合露面，基层员工、媒体均不知道这位隐形富豪的 尊容。 而在春节后首个工作日，他主动结束了长达十余年的"隐身" 状态，现身这场色彩鲜明的政企会议。 但对这家长期刻意弱化出身、淡化本土标签的企业来说，意味着什么不言而喻。 许仰天的转变，正是全球地缘与监管格局剧变之下，中国出海企业最现实的生存选择写照。 失灵的人设和被迫的亮相 许仰天先是做出一系列表态。首先，他强调的是："广东是希音的根。"他同时宣布，未来三年将在广东投入超百亿元，建设智慧供应链。 他的发言全是干货，比如年出口超1000亿、近万家广东供应商、带动60万个就业岗位等。 许的发言不长，但把企业与地方产业的共生关系说得很明白。一丝丝山东淄博口音，显得"感恩" 之心更加真切。无疑，在这场政商云集的会议中，许仰 天的发言已经被接受。 这标志着许仰天和SHEIN明确身份的开始。 从某种意思上来看，许似乎也已经没有太多选择。SHEIN 此前那条模 ...

此次大会上，许仰天明确了SHEIN未来三年在粤的三大发展规划：持续深度参与"跨境电商+产业带"试 点，让更多中小工厂共享跨境电商红利，助力"广货行天下"行稳致远；加大供应链赋能及人才培养投 入，推动传统制造业数字化转型，为大湾区输送更多复合型人才；投入超100亿元建设智慧供应链，继 续扎根广东，携手打造世界级时尚产业集群。 2月24日，在全省高质量发展大会上，广州希音国际进出口有限公司创始人兼董事长许仰天作为企业代 表发言，分享了这家从广州成长起来的全球时尚巨头的发展历程与未来愿景。 采写：南都·湾财社 记者陈盈珊 他表示，希音自2014年落户广州以来，保持高速增长，2025年平台出口额超千亿元，业务覆盖160多个 国家和地区，已成长为全球三大时尚零售商之一。 谈及企业快速成长的密码，他将其归结于广东完备的产业生态和"无事不扰、有求必应"的营商环境。从 番禺的服装工厂到白云的物流枢纽，遍布全省的产业链条为希音独创的"小单快反"模式提供了核心支 撑，使其能将设计稿到交付的周期压缩至2-3周。 在他看来，制造业与服务业的深度融合是希音的核心竞争力。企业以数据为纽带，将碎片化需求转化为 生产指令，同时将跨境物流与制 ...

（来源：内蒙古日报） 转自：内蒙古日报 □本报记者 梅刚 "这件'中国红'羊绒开衫，贴身穿很舒适，小圆领的设计更显精致。"大年初一，赤峰东黎羊绒数字化工 厂直播间里年味正浓。主播孙湉身着羊绒套装，热情地推介这款"新年战袍"。运营中控王俊宝紧盯数据 大屏协调仓储物流，一场热闹的"云端春节"购物盛宴火热开启。 从大年初一开始，孙湉和小伙伴们便坚守直播间，通过新品穿搭展示、羊绒护理技巧讲解，精准对接消 费者的节日购物需求，与广大网友共度温馨热闹的"云端春节"。 "今天直播间成交300多笔订单，销售金额达40余万元，这些订单我们将在15天内交货，绝不辜负消费者 的信任。"孙湉欣喜地介绍。作为全国知名的羊绒制品产销基地，赤峰的羊绒产业从业人员达数十万 人。春节期间，当地羊绒企业生产火力全开，线上销售更是一派火热景象。 "依托当地优质的山羊绒，我们打造的品牌深受消费者喜爱，这是我们的销售底气。"在直播中，孙湉将 罕山白绒山羊的牧场故事融入到产品讲解里，向网友展示羊绒品质。"我们以'直播+柔性供应链+数据驱 动'为模式，将传统工厂升级为24小时运转的'数字云厂'，单场直播最高销售额突破2000万元。通过直播 实时接收用户反 ...

转自：草原云 "这件'中国红'羊绒开衫，贴身穿很舒适，小圆领的设计更显精致。"大年初一，在赤峰东黎羊绒数字化 工厂直播间，主播孙湉身着羊绒套装推介"新年战袍"，运营中控王俊宝紧盯数据大屏协调仓储物流。 主播推介羊绒服饰。 从大年初一至初八，孙湉和小伙伴们通过新品穿搭分享、护理技巧演示，回应消费者节日购物需求，编 织品牌与用户共度的"云端春节"。 直播团队分析实时数据。 赤峰是全国羊绒制品产销基地，羊绒产业从业人员达数十万人。眼下，当地羊绒企业生产火力全开，线 上销售更是一派火热。 "依托当地优质山羊绒，我们打造的国货品牌深受消费者喜爱，这是我们的销售底气。"在直播中，孙湉 将罕山白绒山羊的牧场故事融入产品讲解，向网友展示羊绒品质。"我们以'直播+柔性供应链+数据驱 动'模式，将传统工厂升级为24小时运转的'数字云厂'，单场最高销售额突破2000万。通过直播实时接收 用户反馈，动态调整生产计划，实现'小单快反'，并以数据反向指导研发设计。"孙湉说。 在直播间数据大屏前，王俊宝紧盯着屏幕上跳动的实时数据。他发现一款"双面印花羊绒围巾"咨询量激 增，但库存不足50条。他立即开启预售模式，协调柔性生产线加急生产，并同 ...

"现在的订单以小批量、多批次为主。"公司负责人胡庆林介绍着身后的流水线，"这就要求企业具 备'小单快反'的能力。" 春节临近，山东济宁爱丝制衣股份有限公司内仍是一派忙碌景象。"有了智能流水线，我们这一个 班组每天能够加工200多套衣服，效率比以前提高了15%。"公司缝制班组长崔雪花说，公司订单已经排 到了5月。 纺织服装产业是济宁市汶上县的传统优势产业，当地有纺织服装注册企业近700家，年产300余类服 装共4亿余件。近年来，当地通过数智化转型，让这一传统产业焕发新活力。 走进山东戎若服饰有限公司的生产车间，缝纫设备的嗒嗒声此起彼伏。工人们的双手在布料间穿 梭，装绒、缝合、压线等工序紧密衔接，一件件羽绒服快速走下流水线。 汶上县纺织服装产业专班主任王化政告诉记者，现在当地不少企业用上了自动裁床、电脑花样机、 激光切割机等先进设备，应用了标准工时、精益生产等智能化生产工艺，以适应当前服装产业小批量、 快时尚的发展需求。 在汶上县鸿瑞轩服饰有限公司的研发中心，总经理丁俊正和团队分析着"产业大脑"推送的最新潮流 数据。"这套系统可以提供生产智造、数字营销等8个模块的服务，让我们能够快速捕捉全球趋势，分析 市场需求， ...

Core Viewpoint - The company emphasizes the need for flexible production and rapid response to customer demands in the fashion industry, which is characterized by seasonal variations and fast-changing trends [1] Group 1: Company Strategy - The company is enhancing research and development to meet the demand for small batch, diverse products with quick delivery times [1] - The trend of short order cycles for dyed fabrics is becoming more pronounced, reflecting the industry's shift towards smaller, faster orders [1] Group 2: Industry Trends - The fashion industry experiences seasonal changes and rapid shifts in trends, necessitating a responsive production approach [1] - There is a clear movement towards "small quantity, multiple varieties, and fast delivery" in customer preferences within the industry [1]

Core Insights - The article emphasizes the critical importance of a stable and efficient supply chain in the beauty e-commerce sector, highlighting it as a key determinant of business success [1][2]. Group 1: Market Trends and Industry Pain Points - The penetration rate of beauty e-commerce channels is continuously increasing, leading to significant challenges for backend supply chains [2]. - Key challenges include sourcing difficulties for small sellers, high inventory costs, complex procurement processes, and high minimum order quantities for custom products [2]. - The demand for "flexible supply chains," "small batch quick response," and "full-link digitalization" is becoming essential for brands and sellers to build competitive advantages [2]. Group 2: Top 5 Supply Chain Manufacturers - **Top 1: Shantou Meishiji Cosmetics Co., Ltd.** - Overall score: 9.5/10, recognized for its strong transformation from traditional e-commerce to a full-domain supply chain leader [3][5]. - Advantages include robust warehousing capabilities, high daily shipping capacity, and a comprehensive product range based on market data insights [5]. - **Top 2: A well-known cosmetics group in Shanghai** - Overall score: 9.0/10, noted for its strong brand matrix and proprietary technology in high-end cosmetics [6][8]. - **Top 3: A large beauty supply chain company in Guangzhou** - Overall score: 8.7/10, benefits from large production capacity and fast delivery, but may lag in capturing niche trends [8][9]. - **Top 4: An e-commerce service-oriented supply chain company in Hangzhou** - Overall score: 8.5/10, excels in data-driven product selection and rapid market response, but relies on partners for full-link quality control [9][10]. - **Top 5: A cross-border beauty supply chain in Shenzhen** - Overall score: 8.2/10, specializes in cross-border e-commerce with a strong understanding of international regulations and logistics [10]. Group 3: Recommendations for Industry Practitioners - Selecting a supply chain partner is fundamentally about choosing a shared risk and growth engine, with top companies evolving towards "full coverage, flexible agility, and full-link control" [12]. - Practical advice includes verifying the actual capabilities of suppliers, testing service responsiveness, and clarifying cooperation terms to avoid future disputes [13].

Core Insights - The Guangdong clothing industry is transitioning from a focus on cost-effectiveness to cultural recognition and aesthetic value, showcasing its global appeal [2][3] - The "Guangdong Goods Going Global" promotional event aims to connect clothing enterprises directly with the consumer market and platform resources, highlighting the strength and diversity of Guangzhou's fashion industry [2][3] Industry Overview - The Guangdong textile and clothing industry has a scale exceeding 1 trillion yuan, with over 20,000 production enterprises and nearly 90,000 wholesale and retail entities, maintaining a leading position in national market transactions [3][5] - Guangdong has established seven world-class industrial clusters, including women's clothing from Humen and denim from Zengcheng, contributing to its reputation as a key consumer goods industry in China [5] Technological and Creative Advancements - The industry is accelerating its digital and brand transformation, with new technologies like AI design and flexible production being rapidly implemented [3][4] - The integration of original design and intelligent upgrades is crucial for enhancing product variety and quality, supported by a robust ecosystem for brand development and market dissemination [4] Market Dynamics - The promotional event featured live streaming and direct sales, resulting in some companies achieving sales growth of up to 100% within the same live broadcast duration [3] - Guangdong's clothing industry is characterized by strong R&D capabilities and rapid market responsiveness, with leading companies like YOUNGOR and G2000 contributing to a competitive fast fashion landscape [5] Cultural Significance - The region's clothing industry is deeply rooted in its cultural heritage, with traditional crafts like Cantonese embroidery and unique styles contributing to its identity [5] - The government is actively supporting the fashion industry through policies that enhance brand visibility and market reach, fostering a global presence for "Lingnan Clothing" [5]

Core Insights - Temu, a budget e-commerce platform under Pinduoduo, has matched Amazon's global cross-border market share, rising from less than 1% in 2022 to 24% in 2023 [1][2] - The essence of cross-border e-commerce is the global restructuring of supply chains, as highlighted by industry experts [1][4] Market Share Dynamics - According to the International Post Corporation (IPC), Amazon's market share has slightly declined from 26% in the previous two years to 25% in 2024, while Temu is projected to stabilize its share at 24% by 2025, leading to a near equal split of the global cross-border e-commerce market [2][3] - The IPC report involved 31,000 high-frequency cross-border online shoppers across 37 countries, indicating sustained consumer confidence in cross-border shopping [2] Competitive Landscape - Other Chinese retail giants like Shein have also experienced significant growth, stabilizing at a 9% market share by 2025, while Alibaba's AliExpress is slightly lower at 8% [3] - The "Four Little Dragons" of Chinese e-commerce, including Temu, Shein, AliExpress, and TikTok Shop, are rapidly expanding in the global market, despite facing increasing policy challenges in overseas markets [3][4] Supply Chain and Pricing Strategy - Temu's success is attributed to its "full-service model," which allows merchants to provide goods while the platform handles sales, operations, and logistics, significantly reducing costs [3][4] - Chinese cross-border e-commerce platforms like Temu have unified overseas pricing structures, reducing internal competition and leveraging big data for market responsiveness [4] Consumer Behavior and Market Trends - Temu's lower average transaction value compared to Amazon is seen as a competitive advantage, catering to the demand for high-cost performance products in Western and developing markets [5][6] - The strategy of entering consumers' shopping carts with lower-priced items is viewed as foundational for future brand loyalty and higher transaction values [6] Future Outlook - The transition of Chinese e-commerce from "guerrilla warfare" to "regular army" signifies a critical phase in achieving true globalization, with an emphasis on local warehousing and compliance [6] - The rise of platforms like TikTok and Temu indicates China's shift from being the "world's factory" to a global competitor in services and technology [6]

Core Viewpoint - The article discusses the transformation of traditional supply chains in China through digital platforms like Pinduoduo, emphasizing the shift from conventional trading methods to data-driven, efficient production and sales strategies [4][28]. Group 1: Transformation of Traditional Industries - The narrative highlights the journey of individuals like Luo Weiyou, who transitioned from traditional farming to utilizing digital tools for better management of medicinal herbs, leading to a more predictable and efficient business model [8][12]. - Luo's approach involved "reverse R&D," where he set standards for products based on consumer data, thus changing the perception of agricultural products from unpredictable to manageable commodities [10][13]. - The article illustrates how Pinduoduo's platform enables farmers to connect directly with consumers, allowing for a more structured and data-informed approach to agriculture [9][12]. Group 2: Fast-Moving Consumer Goods (FMCG) Innovation - The case of the beverage brand "Qing Shang" demonstrates how companies must adapt quickly to consumer preferences, with product development cycles reduced to as little as 30 days [15][16]. - Qing Shang's strategy includes monitoring trending keywords and rapidly developing products that meet emerging consumer demands, showcasing a shift towards a more agile supply chain [16][19]. - The brand's success during events like the Double 11 shopping festival, where it achieved over 500,000 cans sold in a single day, underscores the effectiveness of its data-driven approach [18]. Group 3: Brand Evolution and Consumer Trust - The article discusses how brands like "Mei Ri Qiao An" initially hesitated to engage with Pinduoduo due to preconceived notions about the platform, but later adapted their products to meet the needs of a different consumer demographic [24][26]. - The introduction of a "black label" certification by Pinduoduo significantly improved trust and sales for new brands, demonstrating the importance of credibility in online retail [26]. - Traditional brands like "Fu Dong Hai" have also successfully rebranded to appeal to younger consumers, indicating a broader trend of brand rejuvenation through digital platforms [27][28]. Group 4: Supply Chain Reconfiguration - The article emphasizes that Pinduoduo is not merely a sales platform but a catalyst for deep supply chain restructuring, promoting standardization in agricultural products and flexibility in industrial production [28][29]. - The success of various brands on Pinduoduo reflects a shift towards a more efficient and responsive market, where consumer insights drive production and sales strategies [29].