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加速汽车市场布局 京东推出“国民好车”交付中心招募计划
Zheng Quan Shi Bao Wang· 2025-10-27 14:16
Core Insights - JD Auto has launched a nationwide recruitment plan for "National Good Car" delivery centers, aiming to create a comprehensive service network that integrates sales, delivery, and after-sales services [1] - The "National Good Car" project is a collaboration between JD Auto, major manufacturers, and battery suppliers, focusing on high-quality vehicle offerings with JD primarily providing exclusive sales services [1][2] - JD Auto is also investing 1 billion yuan in a "One County, One Store" car maintenance partner recruitment plan, offering zero franchise fees and extensive support [2] Group 1 - JD Auto's "National Good Car" delivery centers will not operate as independent stores but will leverage JD's supply chain advantages and online-offline resources to establish a one-stop service network [1] - The initiative aims to help traditional 4S stores and dealers transition to multi-brand sales, enhancing profitability through cost reduction and efficiency improvements [1] - The new vehicle, expected to be priced between 100,000 to 120,000 yuan, will utilize CATL's "chocolate battery swap" model and is set to be officially launched on November 9 [2] Group 2 - JD has signed strategic cooperation agreements with CATL and Changan Automobile to promote battery swap models and enhance marketing channels for Changan's products [3] - The move signals an acceleration of e-commerce platforms entering the automotive transaction and energy service sectors, potentially leading to structural upgrades in the industry [3] - The success of these initiatives will depend on the expansion speed of the battery swap network, user experience, and collaboration among the three parties involved [3]