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唐彬森发内部信:元气森林业绩连续三年保持两位数增长
Xin Jing Bao· 2026-02-13 07:27
Core Insights - The founder of Yuanqi Forest, Tang Binsen, emphasized the company's strategic focus on "three controls" to enhance profitability and improve growth quality, despite a challenging market environment [1][2]. Group 1: Company Performance - Yuanqi Forest has achieved double-digit growth for three consecutive years, with a reported overall performance improvement [1]. - The company’s specific product categories showed significant growth in 2025, with vitamin water leading at a 128% year-on-year increase, followed by iced tea at 56%, and other flavored sparkling waters at 52% [1]. Group 2: Market and Channel Expansion - By the end of 2025, Yuanqi Forest's distribution network expanded to over 1.28 million outlets, with a net increase of 120,000 outlets and coverage in 64 new cities [2]. - The growth in distribution is attributed to ongoing investments in channel development, supply chain efficiency, core product value enhancement, and management systems [2].