此外，外星人电解质水是元气森林于2021年推出的明星单品，并在2022年就以12.7亿元销售额占据了国 内电解质水市场47%份额，此后元气森林开始成为电解质水细分领域的冠军，牢牢占据行业第一的位 置，而过去一年中，外星人电解质水同比增长34%。 运营商财经网副总编刘平表示，在消费趋势多变的行业环境下，元气森林的表现十分亮眼，打造了气泡 水、外星人、冰茶系列等多款明星单品，呈现出全面开花的态势，实现了强势增长。 运营商财经（官方微信公众号yyscjrd）—— 主流财经网站，一家全面覆盖科技、金融、证券、汽车、 房产、食品、医药、日化、酒业及其他各种消费品网站。 运营商财经网讯 近日，由运营商财经网独家编制的"2025年度饮料品牌十大杰出总裁"名单正式揭晓，元气森林董事长唐 彬森成功入选！ 元气森林由唐彬森于2016年创办，并实现了快速崛起，成为饮料行业的一匹黑马。在元气森林2025年经 销商大会上，唐彬森表示，元气森林在2025年延续了强劲的增长势头，整体业绩实现同比26%的增长， 约为大盘的4倍，连续三年保持双位数增速，而其合作网点已突破128万家，净增12万家，城市覆盖新增 64个。 ...

今年大会上，品牌建设也被反复提及。在部分品类山寨现象仍存的背景下，元气森林强调将继续加 强品牌规范、渠道秩序和市场监管能力，以提升产品与运营体系的长期稳定性。管理层认为，品牌一致 性有助于降低渠道风险、提升经销商信心，并构筑更稳固的市场壁垒。 截至目前，元气森林的产品已进入全球 40 多个国家和地区。在社交平台，"全世界偶遇元气森 林"的分享正在增多，部分新品也在海外终端测试中获得初步反馈。唐彬森在大会尾声表示："我们坚定 相信中国市场，相信中国人会吃得更好、喝得更好。" 2025年11月17日，元气森林全国经销商大会在珠海闭幕。会上公布的数据显示，2025 年品牌整体 业绩同比增长26%，连续三年保持双位数提升，增速约为快消行业整体水平的四倍。在竞争加剧、消费 结构快速变化的行业环境中，这一表现尤为引人关注。 今年大会的一个关键信号，是产品力与研发体系的持续深化。根据尼尔森数据，气泡水、电解质 水、中式养生水、减糖茶等健康化饮品在2025年仍保持较高水平增长，这些恰是元气森林多年前便开始 深耕的赛道。今年，外星人电解质水同比增长 34%，冰茶系列同比增长 56%，维生素水增幅更达到 128%。在大会现场，唐 ...

Core Insights - Yuanqi Forest has achieved double-digit growth for three consecutive years, outpacing the fast-moving consumer goods (FMCG) industry growth rate of 4.8% by four times [1] - The company has strategically positioned itself in the health-oriented beverage market, with significant growth in categories such as sparkling water, electrolyte water, and reduced-sugar tea [3] Group 1: Performance and Growth - In 2025, Yuanqi Forest reported impressive growth rates: Alien Electrolyte Water increased by 34%, Vitamin C Orange and Summer Black Grape Sparkling Water by 52%, Ice Tea series by 56%, and the Good Self series by 36%, with Vitamin Water achieving a remarkable 128% growth [3][5] - The brand's commitment to product innovation is evident through the use of advanced technologies, such as -196°C liquid nitrogen freezing for Ice Tea and a multi-formula approach for Alien Electrolyte Water [5] Group 2: Market Strategy and Partnerships - Yuanqi Forest emphasizes the importance of building partnerships with distributors to enhance market reach and efficiency, implementing a "five-in-one" digital system for precise promotions and inventory management [6] - The company has successfully created a feedback loop for product optimization based on market responses, ensuring that its offerings align with consumer needs [6] Group 3: Future Outlook - Facing market challenges in 2026, the company plans to focus on core competencies and maintain a rigorous product testing mechanism to ensure quality [7] - Yuanqi Forest is confident in the potential of the Chinese market and aims to establish itself as a leading health beverage brand globally, with products already available in over 40 countries [7]

Core Insights - Yuanqi Forest announced a 26% year-on-year growth in overall performance for 2025, maintaining double-digit growth for three consecutive years, which is four times the fast-moving consumer goods (FMCG) industry average growth rate of 4.8% [1] Company Performance - The company has successfully validated the long-term value of the health beverage sector over five years, transitioning from early trial products like corn silk tea to successful offerings such as red bean and coix seed water [1] - Key product categories showing significant growth in 2025 include: - Alien Electrolyte Water: 34% growth year-on-year - Vitamin C Orange and Summer Black Grape Sparkling Water: 52% growth year-on-year - Ice Tea Series: 56% growth year-on-year - Good Free Series: 36% growth year-on-year - Vitamin Water: 128% growth year-on-year [1] Industry Trends - According to a Nielsen report, categories such as sparkling water, electrolyte water, traditional health drinks, and reduced-sugar tea are experiencing continued explosive growth, aligning with Yuanqi Forest's strategic focus on these core segments [1]

2025年11月17日，珠海召开的元气森林全国经销商大会上，一组亮眼数据引发行业关注：在快消行业整体增速仅4.8%的背景下，元气森林实现连续三年双 位数增长，2025年整体增速达行业平均水平的4倍，其中维生素水同比暴涨128%，冰茶系列增长56%，气泡水核心口味增长52%。创始人唐彬森以"慢即是 快"的产品哲学，揭开了这份稳健增长的密码："做饮料是个慢活，唯有沉下心打磨好产品，才能穿越市场周期，给中国人创造真正有爱的饮品。" 以 "慢"立根：产品主义穿越行业周期 如今的元气森林，早已摆脱"气泡水单品依赖"，成长为产品矩阵日趋成熟的稳健型品牌。经销商大会上，唐彬森用"产品组合更加稳健、产品结构更加有前 景、产品储备更加有信心"三个"更加"，诠释了品牌的成长底气。这份底气，源于对"什么火就做什么"的行业浮躁心态的拒绝，更源于对"有爱产品六原 则"的长期坚守。 这六项原则，构成了元气森林的产品底色："加一点"有益成分让饮水更具价值，"减一点"负担成分契合健康需求；以对待家人的细致精打细算做产品，以长 期陪伴的心态深耕用户体验；追求接近手工现做的原生口感，打造兼具美感与时代符号的包装设计。那些当初看似"缓慢"的决策— ...

Core Viewpoint - The recent issuance of a "6.9 yuan limited-time coupon" by Luckin Coffee has sparked discussions and speculation regarding its strategy in response to the ongoing price war with competitors like Kudi Coffee [1][4]. Group 1: Coupon Issuance and Consumer Response - On May 30, consumers noticed a "6.9 yuan limited-time gift" coupon that reduced prices by 3 yuan for various products, leading to a surge in discussions on social media [1]. - Some consumers reported that they did not receive the coupon, with prices remaining at the original 9.9 yuan, prompting Luckin's customer service to clarify that the coupons were randomly distributed by the system [1]. Group 2: Company Response and Pricing Strategy - Luckin Coffee responded to the "6.9 yuan" rumors by stating that the promotion was a special offer for the Dragon Boat Festival and Children's Day, not a price reduction [4]. - The 6.9 yuan price point represents the lowest price for online orders in recent years, highlighting the competitive nature of the coffee market [4]. - In January 2023, Luckin faced backlash for price increases at some locations, where products like lattes and Americanos saw price hikes of 3 yuan [4]. Group 3: Competitive Landscape - The ongoing price war in the coffee and tea sector has seen competitors like Kudi Coffee lowering their prices to 3.9 yuan and 4.9 yuan per cup [4]. - Data from Ele.me indicated that Kudi Coffee's sales surged to become the top coffee category on the platform, with a nearly tenfold increase in orders within 24 hours of a promotional launch [4]. - The coffee industry's price war continues, posing challenges for Luckin Coffee in balancing pricing strategies with consumer expectations [4].