Industry Overview - The 23rd China International Motorcycle Expo opened in Chongqing, showcasing a mix of optimism and challenges within the motorcycle industry [2] - The number of exhibitors increased to 950 in 2025, up 8% from 2024, with 84 global motorcycle and electric vehicle manufacturers participating, a 21% increase from the previous year [2] Market Challenges - The motorcycle market is experiencing declining sales, with 2024 sales projected at 1,992,800 units, down from 2,019,480 units in 2021, representing a decrease of over one-third compared to the peak of over 30 million units in 2007 [4] - The industry's capacity utilization rate is low, estimated at only 39.85%, compared to 72.2% for the automotive industry in 2024 [4] Export Dynamics - Despite domestic market shrinkage, motorcycle exports are growing, with exports rising from 8,974,600 units in 2021 to 11,016,300 units in 2024 [5] - Major export markets include Latin America, Africa, and Southeast Asia, with significant export volumes to these regions [5] Regulatory and Competitive Landscape - The Mexican government proposed a 35% tariff on motorcycles from countries without trade agreements, set to take effect by December 31, 2026, which could impact export dynamics [7] - The industry faces challenges from new regulations, including the implementation of a new national standard for electric bicycles, which may lead to a decline in sales and affect production capacity utilization [9] Future Outlook - The motorcycle industry is seeking transformation through electric motorcycles and smart technology, with a 60% increase in electric motorcycle exhibitors at the expo [8] - There is a call for policy changes to lift restrictions on motorcycle usage in urban areas, which could significantly boost sales and market growth [10]