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对话莲花集团CEO冯擎峰:做不到两年开发一款车 拒绝“市场即试验场”
Mei Ri Jing Ji Xin Wen· 2025-09-24 06:17
Group 1 - The global ultra-luxury car market is experiencing a downturn, particularly in China, where brands like Bentley, Rolls-Royce, Ferrari, and Lamborghini have seen significant declines in sales, with reductions of 20%, 23%, 14%, and 39% respectively in the first five months of this year [2] - The rise of domestic brands in China is providing more emotional value and features such as smart technology, which poses a challenge to traditional ultra-luxury brands that lack deep emotional engagement with users [2] - Lotus CEO emphasizes the importance of maintaining core brand values and investing in technological innovation and brand building as essential for long-term success [3] Group 2 - Lotus is launching new models, EMEYA and ELETRE, priced at 538,000 and 558,000 yuan respectively, focusing on enhancing driving experience through advanced technology [3] - The company aims to inspire more original innovation within the Chinese automotive industry, moving away from imitation and price competition [5] - The luxury car market in China is undergoing structural adjustments, with brands facing challenges in pricing and sales growth during the transition to electrification [5] Group 3 - Lotus is committed to a performance-first philosophy, prioritizing driving dynamics over comfort features, and aims to balance performance and comfort in its new models [6] - The company maintains a product development cycle of 4 to 5 years, emphasizing thorough testing to ensure quality and reliability before market release [7] - Lotus calls for a certification system in China similar to those in Europe and the U.S. to ensure comprehensive testing and accountability in the automotive industry [7]