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一年仅卖出1.13万辆,跑车皇后陷“卖身”传言
3 6 Ke· 2025-07-02 12:24
Core Viewpoint - Stellantis Group has denied rumors of selling its luxury car brand Maserati, despite ongoing speculation and declining sales figures [2][4]. Group 1: Sales Performance - Maserati's global deliveries have decreased from 25,900 units in 2022 to 11,300 units in 2024, with sales in China dropping from 4,680 units in 2022 to 1,209 units [2][4]. - In China, Maserati's sales have halved, with figures falling from 14,400 units in 2017 to just 1,209 units in 2024, marking a 58% decline [4][6]. - The first five months of 2025 saw Maserati's sales at only 384 units, a 44% year-on-year decrease [4][8]. Group 2: Financial Performance - Stellantis Group reported a net revenue of €156.9 billion in 2024, a 17% decline year-on-year, and a net profit of €5.5 billion, down 70% [2]. - Maserati is currently facing financial difficulties and is operating at a loss, as stated by the Stellantis CEO [4][9]. Group 3: Brand Positioning and Strategy - The CEO of Stellantis emphasized that Maserati's issues stem from unclear brand positioning rather than product quality, indicating a need for better brand communication [5]. - Maserati has been associated with micro-businesses in China, which has negatively impacted its brand image and sales [5][6]. Group 4: Management Changes and Pricing Strategy - Maserati has frequently changed its leadership in China to address declining sales, with new appointments made in 2023 and 2024 [6][7]. - The brand has also reduced prices significantly, with some models now priced below €65,000, which undermines its luxury positioning [7][8]. Group 5: Market Trends - The luxury car market in China is experiencing a downturn, with other high-end brands like Bentley and Rolls-Royce also reporting sales declines [8]. - The overall trend indicates a slowdown in purchasing power among ultra-high-end consumers, posing challenges for maintaining brand influence and mitigating sales declines for Maserati [9].
法拉利、兰博基尼、宾利……超豪华品牌转型之困
Core Viewpoint - Ferrari has delayed the launch of its second all-electric vehicle from 2026 to at least 2028 due to insufficient demand for high-performance luxury electric cars, raising concerns about the future of ultra-luxury brands' transition to electric vehicles [2][4]. Group 1: Ferrari's Electric Vehicle Strategy - Since 2019, Ferrari has entered the hybrid vehicle market, with hybrids expected to account for half of its total sales by 2024 [3]. - The first all-electric model was initially set to debut in 2026, but the timeline has been adjusted, with the global premiere now scheduled for spring 2026 and first deliveries expected in October 2026 [3][4]. - The second all-electric model, seen as a pivotal point in Ferrari's electric strategy, was originally planned for late 2026 but is now anticipated to launch no earlier than 2028 [4]. Group 2: Market Challenges for Ultra-Luxury Brands - The demand for high-performance electric vehicles is currently perceived as "zero," with internal targets for sales of 5,000 to 6,000 units over five years deemed unsustainable due to lack of customer interest [4]. - The unique sound of internal combustion engines is a significant appeal for Ferrari's core clientele, and the absence of this feature in electric vehicles may diminish their attractiveness [4][6]. - Other luxury brands, such as Lamborghini and Aston Martin, are also facing similar challenges, with several delaying their electric vehicle launches due to insufficient consumer interest [7][10]. Group 3: Industry Trends and Responses - Many ultra-luxury brands are postponing or scaling back their electric ambitions, with Lamborghini pushing its first all-electric model from 2028 to 2029 [7]. - Bentley has delayed its first all-electric vehicle from 2025 to 2026 and extended its timeline for full electrification from 2030 to 2035 [9]. - Maserati has canceled plans for an electric version of its MC20 model due to anticipated low demand, indicating a preference among its customers for high-performance gasoline engines [10][11].
路特斯用“赛道基因+电动颠覆”重写游戏规则的野心
美股研究社· 2025-06-30 12:54
Core Viewpoint - The ultra-luxury car market in China is experiencing a significant downturn, with a 53% year-on-year drop in sales of vehicles priced over one million yuan in Q1 2025, indicating a faster contraction than the overall industry [1] Group 1: Market Performance - In Q1 2025, sales of million-level luxury cars fell to 21,000 units, a stark contrast to the stable annual sales of around 200,000 units from 2021 to 2023 [1][2] - Lotus Technology reported a 46% decline in revenue year-on-year, but also showed signs of recovery with a 56% reduction in operating losses and an increase in gross margin from 3% in 2024 to 12% in Q1 2025 [2][4] Group 2: Financial Metrics - Lotus's operating loss decreased from $233 million in the previous year to $103 million, while adjusted EBITDA improved from -$200 million to -$136 million, reflecting a 33% reduction [4] - The gross margin increased from 7% to 12% in Q1 2025, indicating a strong recovery despite still being lower than the previous year [5][6] Group 3: Market Strategy - Lotus is focusing on cost control and efficiency improvements, with a continuous decline in operating expenses over six quarters [4] - The company is also diversifying its market presence, achieving a balanced distribution of sales across Europe, China, and North America, each accounting for 32% of total sales [8] Group 4: Future Outlook - The ultra-luxury car market in China is expected to have a long-term demand ceiling, despite current challenges, as the economic level continues to rise [11] - Lotus aims to leverage its historical brand value and technological advancements to differentiate itself in a competitive market, focusing on electric and hybrid models [13][14]
法拉利正将在华销量希望寄托于全新纯电超跑
Guan Cha Zhe Wang· 2025-05-12 08:57
Group 1 - Ferrari aims to revitalize its sales in the Chinese market with the launch of its first all-electric supercar, Elettrica, expected in October [1][3] - The Elettrica will be subject to a 30% composite tax rate in China, significantly lower than the nearly fourfold tax burden on current 12-cylinder models, which includes import, consumption, and value-added taxes [3][6] - Ferrari's CEO, Benedetto Vigna, indicated that a new model tailored for the Greater China market will be introduced this year, which is expected to improve market conditions [3][6] Group 2 - Since 2022, Ferrari's sales in China have stagnated, with a 25% decline in shipments in Q1, reaching a four-year low, largely due to competition from local high-end manufacturers [6] - Despite the challenges, Ferrari's reliance on the Chinese market is relatively low, with only about 10% of total shipments directed to China, partly due to high import duties on vehicles with engine displacements over 4L [6] - The company is considering revising its export limitations to China as it enters the electric vehicle market, which could enhance its competitiveness due to the exemption of consumption tax on electric vehicles in China [6][8] Group 3 - The Elettrica will be produced in a dedicated electric vehicle factory known as "E-Building," and it will be the electric version of Ferrari's first SUV, Purosangue [8] - Ferrari is exploring unique sound characteristics for its electric vehicles, with specific sounds already patented, ensuring that each model will have its distinct auditory identity [8]
车展对话|宾利汽车主席:计划两年内推出首款纯电动车型
Bei Ke Cai Jing· 2025-04-27 11:56
2025上海国际车展上,宾利汽车飞驰雅度版、欧陆GT雅度版及欧陆GT敞篷雅度版三款车型在全球首次公开亮相。 宾利汽车主席兼首席执行官Frank-Steffen Walliser在接受新京报贝壳财经记者采访时表示,客户对插电混动车型的接受度逐渐增高,对纯电动车型的接受度 尚不明确,因此宾利品牌计划两年内推出首款纯电动车型。 宾利汽车主席兼首席执行官Frank-Steffen Walliser。受访者供图 Frank-Steffen Walliser:从目前的市场反馈来看,宾利客户对于插电混动车型的接受度逐渐增高。全球宾利客户都普遍接受从此前宾利汽车W12燃油发动机 过渡到如今的V8性能插混系统。因此,宾利汽车将插电混动车型的生命周期从2030年延长至2035年。 超豪华汽车客户对纯电动车型的接受度目前尚不明确。因此,宾利品牌计划在两年内再推出首款纯电动车型,确保新车选择搭载合适的技术,提供更高的充 电效率和续航里程。这将是一台全新的宾利车型,而非现有车型的纯电动化。 新京报贝壳财经:目前中国市场主流的智能化和新能源趋势,是否引起了宾利客户群消费趋势的变化? 今年一季度表现符合预期 新京报贝壳财经:现在宾利汽车在 ...