Core Insights - JD.com is offering a promotional campaign where users can receive free meals through its payment platform, enhancing user engagement and promoting its payment services [3][11] - The campaign includes 1 million free meal opportunities, with users able to participate by using JD Pay for their orders [6][11] - The initiative aims to simplify the shopping experience during the 11.11 shopping festival while encouraging the adoption of JD Pay [12] Group 1: Promotional Campaign Details - Users who successfully pay for their orders using JD Pay will receive a refund for their meal, with a cap of 50 yuan for the first 60 seconds of the promotion [7] - The campaign runs from now until November 14, allowing each user to enter the draw for free meals twice a day [6][11] - The promotion is available across various platforms, including JD.com, 12306, KFC, and other offline stores [8][11] Group 2: User Engagement and Payment Adoption - The integration of meal promotions with payment services is designed to cultivate user habits around JD Pay, making transactions more convenient [12] - Additional incentives include chances to win luxury items like gold and branded products for users who make multiple transactions [12] - JD Pay is collaborating with multiple banks to offer discounts and rewards, enhancing the overall shopping experience for consumers [12]