Core Viewpoint - New Guodu is planning to list on the Hong Kong Stock Exchange to expand its overseas payment market and increase investment in technology research and development [2][3] Group 1: Financial Performance - The company has experienced a continuous decline in revenue, with a 3.2% year-on-year decrease in the first half of 2025, and a net profit drop of 38.7% [2][8] - Revenue decreased from 43.15 billion RMB in 2022 to 31.46 billion RMB in 2024, with a significant 17% year-on-year decline in 2024 [8] - The gross profit margin fell from 38.6% in 2024 to 33.7% in the first half of 2025, with a notable drop in the gross margin of core acquiring and value-added services from 37.7% to 27.0% [8] Group 2: Business Structure and Product Diversification - The company has shifted its business structure, with the revenue share of electronic payment products increasing from 22.8% in 2022 to 35.2% in the first half of 2025, while the share of acquiring and value-added services decreased from 70.9% to 61.9% [4][5] - New Guodu offers a diversified range of payment products and services, including payment terminals, domestic and international acquiring, cross-border payment services, and various value-added services [4] Group 3: Market Expansion and Strategy - The company aims to expand its overseas market presence, with overseas revenue accounting for 35.6% in the first half of 2025, facilitated by obtaining licenses in Luxembourg and Hong Kong [7] - The funds raised from the IPO will be used to establish localized sales and operational networks, enhance independent research and innovation capabilities, and promote the intelligent transformation of its production system [13] Group 4: Shareholder Structure and Market Capitalization - New Guodu has a market capitalization exceeding 140 billion RMB and has maintained a consistent dividend payout since its listing in 2010, totaling over 1.3 billion RMB in dividends [10] - The founder, Liu Xiang, is the largest shareholder with a 24.32% stake, followed by family members [10]