Group 1 - The middle class in the U.S. is experiencing a decline in economic confidence due to high inflation, tariff uncertainties, and decreasing income expectations, which is affecting consumer behavior across various industries [1][2] - The University of Michigan's consumer confidence index dropped nearly 6% in August, reversing the upward trend seen in June and July [1][4] - A significant portion of consumers, over 70%, plan to reduce spending on items with high price increases in the coming year [4] Group 2 - Retail and dining sectors are particularly impacted, with Walmart noting a decrease in non-essential purchases among lower-income customers [5] - Fast-food chains like IHOP and Denny's are seeing customers opt for cheaper menu items, while McDonald's benefits from reduced spending at more expensive restaurants by the middle class [5][6] - High-income consumers continue to show strong spending behavior, purchasing luxury items and services, as evidenced by a 32% revenue growth for the Swiss sneaker brand On [6][7] Group 3 - The beauty and medical aesthetics industry is also witnessing a shift, with lower-income customers extending treatment intervals or reducing dosage, indicating economic pressure on this demographic [7]