标准引领、品牌赋能，推动消费供给焕新升级。 质量是消费的生命线，品牌是撬动优质消费、提振市场活力的重要支点。从宏观维度来看，质量和品牌相辅相成。质量为本，守住的是消费市场的信任根基 与安全底线；品牌为翼，承载的是产业升级的价值追求与消费升级的美好期许。两者同频共振、双向赋能，让消费行为更安心、更放心，也让消费供给更优 质、更高效。 发布会上，省市场监管局副局长张晖提到，在深化"放心消费在山东"行动、共建消费环境新生态过程中，山东筑牢质量放心，深耕"两新"领域标准提升，完 善新型消费产品和服务标准体系，2025年制定或修订国家标准112项、地方标准73项，以标准升级助力消费提质扩容，释放消费新潜能。 与此同时，激活品牌引擎，做优做强"泰山品质"认证，目前已有130家"泰山品质"认证企业、589家绿色产品认证企业、767家有机产品认证企业，第四批100 家"好品山东"品牌也已全新发布，推动消费供给从"有没有"向"好不好"升级。 此外，相关部门在培育消费品工业优质品牌、深化内外贸一体化、推动老字号焕新升级、扩围消费品以旧换新、打造便民生活圈等方面也下了不少功夫，目 的就是要让产品更安全、服务更优质、体验更丰富。 海 ...

Core Viewpoint - Shandong Province is enhancing consumer confidence through the implementation of a comprehensive offline consumption guarantee system, including a no-reason return policy and an advance compensation system, aimed at improving the shopping experience and promoting the "Safe Consumption in Shandong" brand [1][4]. Group 1: No-Reason Return Policy - Shandong has introduced a voluntary no-reason return policy for offline stores, encouraging businesses to adopt flexible practices based on their operational conditions and product attributes [2]. - The coverage of the no-reason return policy has expanded from shopping malls and supermarkets to various consumer scenarios, including furniture, appliances, and service areas [2]. - Innovative service measures have been introduced, such as extending return periods to 30 days and allowing online returns for offline purchases through mobile applications [2]. Group 2: Advance Compensation System - The advance compensation system allows businesses to compensate consumers upfront for quality or service issues, significantly reducing the burden of consumer rights protection [3]. - This system has proven particularly effective in tourist cities, enhancing consumer rights protection and improving the attractiveness and reputation of these destinations [3]. - Various funding models have been explored for the implementation of the advance compensation system, including government funding and contributions from business operators [3]. Group 3: Overall Consumer Protection Strategy - Shandong's strategy includes three key measures: commitment to integrity, no-reason return policy, and advance compensation, aimed at continuously improving the offline consumption guarantee system [4]. - Future efforts will focus on higher standards, practical measures, and better services to further enhance the effectiveness of these systems and maintain the reputation of "Safe Consumption in Shandong" [4].