Group 1 - The article discusses the concept of "banwei," a term used to describe the fatigue and stress experienced by office workers, and the growing demand for solutions to alleviate this condition [1][3] - Coca-Cola, through its investment in the relaxation beverage brand CHILL OUT, has launched an AI tool called "Stress Check Mirror" to help individuals identify their stress levels and promote the consumption of relaxation drinks [3][10] - CHILL OUT, positioned as a relaxation beverage, emphasizes the need for relaxation rather than energy, with its mission to alleviate stress for both individuals and the planet [5][8] Group 2 - The latest version of CHILL OUT contains 28mg of GABA, along with other relaxing ingredients like L-theanine and hops extract, and features a unique flavor profile designed to promote relaxation [5][8] - The relaxation beverage market is experiencing rapid growth, with the U.S. market projected to increase from approximately $193.1 million in 2018 to $1.01 billion by 2026, particularly in California [5][8] - In Japan, around 60% of the population faces work-related stress, indicating a significant market opportunity for relaxation beverages, despite low public awareness of this new category [5][8] Group 3 - Coca-Cola has been leveraging AI in its marketing strategies, including the use of AI-generated content and interactive campaigns to engage consumers and enhance brand experience [15][18] - The company has launched various AI-driven initiatives, such as the "Create Real Magic" competition, which encourages global artists to create content using AI tools, resulting in over 120,000 original artworks [18][21] - Despite facing challenges and criticisms regarding AI-generated advertisements, Coca-Cola remains committed to exploring the intersection of technology and creativity in its marketing efforts [26][29]