Core Viewpoint - The article highlights the increasing complexity of trademark infringement cases in China, emphasizing the need for collaboration between government and enterprises to effectively combat these violations and protect brand value [1][3]. Group 1: Trademark Infringement Trends - Trademark infringement cases are showing new trends characterized by chain-like, cross-regional, and digital behaviors [2]. - The "Jimi Nut" trademark infringement case involved a network of related companies selling counterfeit products across major e-commerce platforms, indicating a shift towards cross-regional operations [2]. - Digital transactions are complicating enforcement efforts, with infringers using social media and private channels to evade detection [2]. Group 2: Government-Enterprise Collaboration - The "Guarding Brands" collaboration mechanism between the market regulatory authority and enterprises is crucial for addressing the complex infringement landscape [3]. - This mechanism encourages companies to actively protect their trademark rights and report suspected infringements, while regulatory bodies respond promptly to these reports [3]. - The collaboration has already seen participation from 60 companies, demonstrating its effectiveness in early detection and rapid response to infringement cases [3]. Group 3: Equal Protection for Domestic and Foreign Brands - China's market regulatory authorities provide equal protection for both domestic and foreign trademark holders, fostering a favorable environment for foreign businesses [4]. - Recent enforcement actions have successfully targeted counterfeit products from well-known foreign brands, including Nike and Hilton, highlighting the importance of the collaboration mechanism in combating infringement [4]. Group 4: Technological Empowerment in Enforcement - The introduction of advanced technology is enhancing the precision of enforcement actions against trademark infringement [5][7]. - Regulatory bodies are utilizing cloud-based collaboration and big data analysis to track financial and logistical flows related to infringement cases [7]. - Companies like JD.com and Huawei are implementing AI and comprehensive brand protection systems to proactively identify and address infringement risks [6][7].

Group 1 - The "Guarding Brands" mechanism aims to enhance collaboration between market regulatory authorities and trademark holders to combat infringement and protect consumer rights [2][4] - Vatti, as a leading high-end kitchen appliance brand, has been recognized for its industry leadership and market influence by being selected as one of the first members of this mechanism [2][4] - The inclusion of Vatti and other top brands from Guangdong highlights the region's significance as a hub for intellectual property innovation and protection [4] Group 2 - The mechanism addresses challenges faced by companies in protecting their rights, such as difficulties in evidence collection and cross-regional enforcement coordination [4] - Vatti will benefit from enhanced protection and faster response times in case of major infringement cases, as the mechanism allows for coordinated investigations by regulatory authorities [4][6] - The establishment of this mechanism represents a milestone in providing institutional support for brand protection and fostering a collaborative governance model between government and market entities [6]