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“政策+场景”双轮驱动 海宁皮城打造春节消费新地标
Quan Jing Wang· 2026-02-09 14:08
Core Viewpoint - The 2026 Spring Festival will see a revitalization of the national consumer market, driven by the "2026 'Shopping New Year' Special Activity Plan" issued by the Ministry of Commerce and other departments, aiming to create a comprehensive consumption feast through the integration of commerce, travel, culture, sports, and health [1] Group 1: Business Strategy - Haining China Leather City is responding to the national consumption promotion call with a dual-driven strategy of "policy + scenario," showcasing resilience and innovative vitality during the Spring Festival consumption peak [1][5] - The operational plan for the Spring Festival is not a one-size-fits-all approach but a refined strategy tailored to different customer needs and business characteristics, reflecting the company's "scenario-driven" strategy [2] Group 2: Operational Details - Core retail shopping areas will have extended operating hours from the 28th day of the twelfth lunar month to the seventh day of the first lunar month, with only a slight reduction on New Year's Eve, ensuring convenient shopping throughout the holiday [2] - The new e-commerce and live streaming areas will operate year-round, with only minor adjustments during the holiday, aligning with the call to encourage online reservations and offline experiences [3] Group 3: Market Positioning - The Spring Festival strategy emphasizes the integration of cultural and tourism elements, with Haining China Leather City being recommended by travel platforms as a key destination, enhancing its appeal as a shopping and tourism hub [4] - The company is evolving from a professional procurement site to a comprehensive destination for shopping, tourism, and experiential activities, enriching the market's connotation and expanding its consumer base [4] Group 4: Long-term Strategy - The Spring Festival strategy reflects the company's long-term vision, optimizing its business structure and strategically investing in emerging sectors like healthcare and industrial services [4] - The "non-stop" operation during the Spring Festival is expected to enhance property rental value, increase merchant sales, and ultimately boost rental income, while attracting diverse customer traffic through e-commerce and varied business formats [4][5]