北京商报讯（记者 金朝力 ）1月7日至8日，以"暖冬寻味·旗聚烟火"为主题的西三旗街道园区美食狂欢 季在金隅智造工场成功举办。本次活动由北京市海淀区人民政府西三旗街道办事处主办、北京市海淀饮 服行业协会承办、金隅智造工场协办，用一场"餐饮＋文化＋零售"于一体的多元消费平台和融合美食、 国潮与科技的沉浸式体验，为区域消费点燃了冬日里的一把火。 本次"暖冬寻味·旗聚烟火"活动不仅是一场美食盛宴，更是一次成功的商旅文融合实践。它通过打造多 元、新潮的消费场景，完美诠释了"中国潮、国际范、科技风、烟火气"，有效提升了西三旗地区的社区 温度和商业活力。 ...

长隆度假区烟花秀。 2026年全国首笔以旧换新"国补"订单花落广州。 广州海心沙打造"INNO嘉年华"。 2026年元旦假期，广州集中推出一系列惠民政策和特色活动，消费市场持续活跃。南都记者从广州市商 务局了解到，1月1-3日，全市消费比去年同期增长15.7%。其中，饮料、通讯器材、化妆品、服装等同 比增势显著，分别达110%、85.6%、55.4%和18.9%，餐饮业增长18.9%。 天河商圈 太古汇举办"森林幻乐奇妙派对"，K11打造"古德舞都主题派对"，维多利广场推出"越秀悦食节"。 北京路商圈 1月1日零时整，广州启动2026年消费品以旧换新补贴政策，覆盖家电、数码智能产品、汽车3大类203小 类产品。广州京东Mall诞生全国首单线下数码产品国补消费，广汽埃安完成全国首单汽车国补核销。广 百电器、苏宁易购等企业推出"国补+企补+满减"三重优惠，形成"政策引导、万企联动"的消费热潮。 同时，广州启动"食在广州"餐饮消费券活动，设置满200减50、满500减100、满1000减200三档优惠，分 多轮滚动发放，市民游客通过银联云闪付、美团、抖音等多个平台领取使用优惠，推动商旅文体健相互 赋能。 重点商圈人 ...

中国商报（记者 于佳鑫 文/图）落地北京城市副中心文化旅游区、总面积接近50万平方米的商旅文融合项目"湾里"，终于在历经数年建设筹备后，于12月26 日正式开业。 "感觉北京市有一半人都来湾里凑热闹了""全逛下来花了半天多"……从网友的热议到惊人的客流数据，湾里的"开业即火爆"为2025年年末的北京消费市场再 添一抹亮色。穿梭于"非标奥莱"商场与特色度假小镇之间，摩肩接踵、喧嚣沸腾的场景随处可见。这座融合商旅文多元业态的新地标，也借此迅速成为北京 市民年末消费、休闲的热门选择。 正式开业三日客流达60万人次 12月底的北京，最低气温已跌破零下，但开业首日的湾里却是一派热火朝天——明亮的灯光之下，人流熙熙攘攘、声浪鼎沸，驱散了冬日的寒意。 2025年，北京相继有不少颇具特色的商业体开业。其中，拥有近50万平方米超大体量、融合商旅文多元业态的湾里，成为最受瞩目的项目之一。据了解，12 月26日正式开业当日，湾里项目客流达到16万人次；正式开业前三天，项目客流达60万人次；自12月19日试营业至12月28日，项目客流总计达140万人次， 累计销售额达1.1亿元，成为北京近期名副其实的"顶流"商业体。 消费者在湾里的 ...

Core Viewpoint - The Nanjing Yuhuatai District is hosting the "Warm Winter Consumption Season" and the first International Food Fair from December 19 to 21, aiming to enhance consumer engagement and showcase the district's efforts in promoting consumption and quality improvement [1][19]. Group 1: Event Overview - The event is themed "Warm Winter Time · Trendy Yuhuatai" and integrates international cuisine, auto exhibitions, cultural experiences, and street performances into a three-day immersive consumer culture festival [1][19]. - The International Food Fair is a key highlight, featuring over 60 food brands from more than ten countries and regions, organized into five thematic exhibition areas [3][19]. Group 2: International Food Fair Highlights - The fair includes a "Taste of France Market," endorsed by the French Business Investment Agency, showcasing French certified brands for the first time in Nanjing [3][19]. - Other international brands, such as Korean champion coffee and German beer, will also make their first offline appearances, creating a blend of international flavors and local specialties [3][19]. Group 3: Additional Attractions - The event features the "Peppa Pig Warm Winter Adventure" exhibition, designed for family engagement with interactive experiences [9][19]. - An auto exhibition area will present exclusive winter offers from well-known car brands like Li Auto, Wanjie, and BYD, alongside local enterprises showcasing agricultural products and cultural crafts [11][19]. Group 4: Commercial Impact - The event coincides with the one-year anniversary of the Nanjing Yuhuatai Wanxiang Tiandi, which aims to enhance commercial upgrades and consumer experiences through various promotional activities [16][19]. - The initiative reflects a government-led, enterprise-operated, and market-driven approach to invigorate the local commercial ecosystem and promote Nanjing as an influential international consumption center [19][20].

Core Insights - The first Lianyungang City Bread Festival successfully attracted 48 baking brands and generated sales exceeding 1.48 million yuan, with approximately 156,700 participants over five days [1][5][10] Group 1: Event Overview - The festival featured a diverse range of baking brands from cities like Shanghai, Hangzhou, and Xiamen, showcasing various products including German bread, Vietnamese baguettes, and unique local offerings [3] - The event included interactive elements such as a "Follow Tuan Tuan to visit Suqing small shops" activity, enhancing engagement, especially among the youth [3][5] Group 2: Consumer Engagement - Overall foot traffic during the festival increased by 42% year-on-year, indicating strong consumer interest and engagement [5] - Limited edition products like 2,000 cups of milk tea and 3,000 themed merchandise items sold out quickly, reflecting high demand for quality baked goods and themed markets [5] Group 3: Community and Safety Initiatives - The festival coincided with the launch of the "119 Fire Safety Month," promoting safety awareness in a unique cross-industry collaboration [7] - A public welfare initiative called "Circle of Warmth" was launched to support delivery riders, showcasing community care [7] Group 4: Brand Promotion and Media Impact - The festival generated over 15 million exposures on social media, with more than 2,000 posts related to the event, indicating significant online engagement [8] - An original theme song, "I Love Bread," gained popularity on short video platforms, enhancing brand recognition and emotional connection [8] Group 5: Future Prospects - The success of the festival sets a benchmark for future events, aiming to integrate themes of public service, community interaction, and commercial promotion [10] - The local government plans to leverage the festival's success to create more diverse consumer experiences that reflect the region's cultural heritage [10]

Core Insights - The "2025 Fengya Qinhuai. Enjoy Shopping in Autumn" series of events was launched in Nanjing's Qinhuai District to promote consumption and economic growth [1] - The initiative focuses on the "sweet economy" and aims to enhance consumer experiences across various sectors including jewelry, weddings, automobiles, home appliances, and dining [1] Group 1: Event Overview - The event is organized by the Qinhuai District People's Government and involves multiple local agencies and key enterprises [1] - It employs a dual approach of "offline experience + online promotion" to create the "Enjoy Shopping Qinhuai" urban consumption brand [1] - The activities are designed to release consumption potential and optimize supply, contributing to high-quality economic development in the district [1] Group 2: Thematic Activities - The Taiping South Road Golden Jewelry Festival introduced the "Golden Jewelry Trust Purchase" logo, promoting Qinhuai as a trustworthy jewelry shopping destination [2] - Various themed segments were established, integrating culture, tourism, technology, and commerce to enhance consumer engagement [2] - The festival features exhibitions and events that blend traditional culture with modern consumption, aiming to boost brand reputation and consumer attraction [2] Group 3: Specific Initiatives - The "Dear Autumn" theme at Guochuang Park includes a lifestyle proposal, retail trends, and new dining experiences, creating an integrated model of "scene + content + consumption" [2] - The automotive consumption season leverages government subsidies to provide consumers with a comprehensive service experience, including test drives and trade-in options [2] - The event also emphasizes social responsibility through initiatives like the "WA! Potato Festival," which supports local farmers while promoting new store openings [2]

Group 1 - The article highlights the vibrant consumer activity at Beijing Road, showcasing the successful integration of traditional culture with modern commercial practices, particularly through the MINISO LAND store attracting young consumers [1][2] - The Ministry of Commerce and other departments have issued policies to expand service consumption, focusing on new business models and enhancing the cultural and commercial synergy in historical areas like Beijing Road [1][2] - Beijing Road has become a hub for international brands, with 1,224 total brands and 124 international brands, including flagship stores and innovative retail formats [2] Group 2 - The MINISO LAND store features 5,500 SKUs with over 100 IP products, achieving significant foot traffic and becoming a model for revitalizing old properties in the area [5] - A new 5,500 square meter anime museum has been established, utilizing a unique operational model that combines curation with retail, significantly increasing foot traffic and engagement [6] - The musical theater "Apollonia" has become a cultural landmark in the area, attracting a young audience and contributing to the local entertainment economy [8] Group 3 - The New Xing Restaurant, a century-old brand, has opened a flagship store that combines dining with cultural performances, enhancing the culinary experience [10] - The introduction of a "one package" tax refund service for international travelers at the Guangzhou Baiyun International Airport has streamlined the shopping experience for tourists [11][13] - The collaboration with Ant Group to implement cross-border payment solutions has improved the shopping experience for international visitors, making Beijing Road a more attractive destination [13] Group 4 - The development of a food market that incorporates trendy and niche brands aims to attract younger consumers and enhance social interaction [14]

Core Insights - The event "Cheers to Xiang'an, Beautiful Summer Nights" was held at the Xiamen International Exhibition Center from August 15 to 17, aiming to activate night economy consumption in Xiang'an District through a themed beer consumption season [1][2] - The event utilized a "1 (district-level main venue) + N (consumption scenarios)" model, integrating various cultural and entertainment elements to enhance the local night economy [1][2] Event Highlights - The main venue featured four distinct areas: a music stage with local DJs and bands, a food and beer area showcasing local delicacies, a cultural market displaying intangible cultural heritage products, and a family-friendly interactive zone [2] - The event attracted significant foot traffic, with daily visitor numbers reaching new highs, leading to a substantial increase in sales across dining, cultural, and beverage sectors [2] Economic Impact - The event not only enriched the nightlife of local residents but also effectively gathered crowds, enhancing the urban image and regional attractiveness of Xiang'an District [2] - It laid the groundwork for establishing a high-quality night economy cluster in Xiamen, demonstrating the pivotal role of exhibition platforms in promoting the integration of commerce, tourism, and culture while unlocking consumption potential [2]

Group 1 - The core concept of Tianjin Electric Mall is to create an urban micro-vacation destination by integrating cultural experiences, themed consumption, and family interaction through an "all-domain consumption + immersive amusement matrix" model [1] - During the May Day holiday, the "Dream Maker Custom City" promotional event achieved significant results, with over 10,000 visitors and some products priced up to 40% lower than market prices [1] - The mall's new business model of "full-chain direct supply + scene experience" has led to a multi-dimensional breakthrough in consumer upgrades, particularly in smart home and customization services [1] Group 2 - The Antique Porcelain Trading Center at Tianjin Electric Mall launched a cross-national ceramic art appreciation event, showcasing treasures from renowned kilns and injecting new energy into the folk collection market through professional appraisal services [3] - The event has established itself as a large-scale cultural display and exchange platform in the southwestern region of Tianjin, relying on an online and offline integrated trading model [3] Group 3 - The "Power Workshop" four-wheel drive car theme event during the holiday attracted significant attention, with a 40% increase in foot traffic to the auto city and a 65% increase in the time families spent in the vehicle exhibition area [5] - This event successfully combined cultural experiences with consumption scenarios, enhancing customer engagement [5] Group 4 - The new tea drink brand "Lu Shang Ting Xi," which features a "new Chinese camping aesthetic," has become a phenomenon, attracting over 200 groups of customers daily, with 78% of visitors aged 18-35 [7] - Customers highly appreciated the visual expression that deconstructs traditional elements, indicating a strong intent to return [7] Group 5 - Tianjin Electric Mall has developed a diverse entertainment matrix, including various immersive experiences, achieving a 65% year-on-year increase in visitor numbers during the holiday [8] - The mall's strategy focuses on cultural IP incubation, technological empowerment, and scene innovation, leading to significant increases in overall foot traffic and sales during the May Day period [8] - The future strategy includes deepening the integration of commerce, travel, and culture, while continuing to introduce innovative business formats [8]

Group 1: Core Initiatives for International Consumption Center Cities - The recent release of measures to support the cultivation of international consumption center cities emphasizes eight key tasks aimed at accelerating the development of cities like Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing [1] - Shanghai has launched the "First Release Shanghai 3.0" policy to enhance the environment for global product launches, focusing on exhibition support, customs facilitation, and financial incentives [3] - Guangzhou is actively promoting the integration of commerce, tourism, and culture to enhance consumer engagement and has introduced the "New Eight Scenic Spots of Consumption" to attract visitors [4][7] Group 2: Specific Developments in Shanghai - Shanghai hosted nearly 3,000 brand launch events last year, with 1,269 new stores opened, marking a 28% year-on-year increase [1] - The "First Release Shanghai" initiative will feature significant brand exhibitions, including the global premiere of Loro Piana's exhibition in March [2] - The city aims to optimize the approval process for launch events, implementing a "one-time approval" system to improve administrative efficiency [3] Group 3: Guangzhou's Strategic Plans - Guangzhou has established a comprehensive policy framework to support its goal of becoming an international consumption center, including plans for the period from 2022 to 2025 [5][6] - The city is focusing on revitalizing traditional brands and enhancing cross-border e-commerce capabilities to attract global brands [6] - Future plans include creating a hub for high-end consumer brands and promoting local products globally through major exhibitions [7] Group 4: Tianjin's Development Efforts - Tianjin has implemented a multi-dimensional consumption development system since being designated as a national pilot city, with a goal to exceed 500 billion yuan in retail sales by 2025 [9] - The city has introduced innovative consumption scenarios and financial incentives to stimulate consumer spending [9] - Efforts are underway to enhance product branding in various manufacturing sectors and promote local specialties [10]