商旅文融合

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打造多维消费盛宴,南京市秦淮区推出“风雅秦淮·悦购金秋”系列活动
Yang Zi Wan Bao Wang· 2025-09-27 02:43
扬子晚报网9月27日讯(通讯员祝小蕞记者张可)为深入贯彻落实国家扩大内需、促进消费的决策部署, 聚焦首发经济和消费新场景培育,9月26日晚,2025"风雅秦淮.悦购金秋"系列活动在南京秦淮区国创园 工业广场正式启动。 本次活动由秦淮区人民政府主办,区商务局、市场监管局、税务局、新管委、街道以及多家重点企业共 同承办,以"甜蜜经济"为主线,覆盖珠宝、婚庆、汽车、家电、百货、餐饮、住宿等多领域,通过"线 下体验+线上传播"双轮驱动,持续打造"悦购秦淮"城市消费IP,进一步释放消费潜力、优化消费供给, 为全区经济高质量发展注入新动能。 秦淮区作为南京商贸大区,始终坚持以商促文、以旅兴商,持续推进商旅文深度融合。本次"风雅秦淮. 悦购金秋"系列活动,正是贯彻落实中央和省市决策部署,聚焦"甜蜜经济"等消费热点打造的重要平 台。 2025年第十一届太平南路黄金珠宝节活动现场,在区市场监管局见证下,太平南路"黄金珠宝放心 购"LOGO正式发布,宝庆银楼等10家一线黄金珠宝企业合力打造"买珠宝到秦淮"的诚信消费地标。国 创园"亲爱的秋天"主题生活提案、零售消费趋势发布、餐饮住宿新场景、大明路汽车消费季、门东离境 退税街区、美 ...
狂揽72家首店!千年古道北京路“破圈”打造消费新爆点
Sou Hu Cai Jing· 2025-09-19 09:04
Group 1 - The article highlights the vibrant consumer activity at Beijing Road, showcasing the successful integration of traditional culture with modern commercial practices, particularly through the MINISO LAND store attracting young consumers [1][2] - The Ministry of Commerce and other departments have issued policies to expand service consumption, focusing on new business models and enhancing the cultural and commercial synergy in historical areas like Beijing Road [1][2] - Beijing Road has become a hub for international brands, with 1,224 total brands and 124 international brands, including flagship stores and innovative retail formats [2] Group 2 - The MINISO LAND store features 5,500 SKUs with over 100 IP products, achieving significant foot traffic and becoming a model for revitalizing old properties in the area [5] - A new 5,500 square meter anime museum has been established, utilizing a unique operational model that combines curation with retail, significantly increasing foot traffic and engagement [6] - The musical theater "Apollonia" has become a cultural landmark in the area, attracting a young audience and contributing to the local entertainment economy [8] Group 3 - The New Xing Restaurant, a century-old brand, has opened a flagship store that combines dining with cultural performances, enhancing the culinary experience [10] - The introduction of a "one package" tax refund service for international travelers at the Guangzhou Baiyun International Airport has streamlined the shopping experience for tourists [11][13] - The collaboration with Ant Group to implement cross-border payment solutions has improved the shopping experience for international visitors, making Beijing Road a more attractive destination [13] Group 4 - The development of a food market that incorporates trendy and niche brands aims to attract younger consumers and enhance social interaction [14]
会展场馆助力当地激活夜经济消费活力
Zhong Guo Jing Ji Wang· 2025-08-19 07:10
Core Insights - The event "Cheers to Xiang'an, Beautiful Summer Nights" was held at the Xiamen International Exhibition Center from August 15 to 17, aiming to activate night economy consumption in Xiang'an District through a themed beer consumption season [1][2] - The event utilized a "1 (district-level main venue) + N (consumption scenarios)" model, integrating various cultural and entertainment elements to enhance the local night economy [1][2] Event Highlights - The main venue featured four distinct areas: a music stage with local DJs and bands, a food and beer area showcasing local delicacies, a cultural market displaying intangible cultural heritage products, and a family-friendly interactive zone [2] - The event attracted significant foot traffic, with daily visitor numbers reaching new highs, leading to a substantial increase in sales across dining, cultural, and beverage sectors [2] Economic Impact - The event not only enriched the nightlife of local residents but also effectively gathered crowds, enhancing the urban image and regional attractiveness of Xiang'an District [2] - It laid the groundwork for establishing a high-quality night economy cluster in Xiamen, demonstrating the pivotal role of exhibition platforms in promoting the integration of commerce, tourism, and culture while unlocking consumption potential [2]
商旅文融合创新消费场景 天津电商城文化IP激活实体商业新动能
Sou Hu Cai Jing· 2025-05-09 02:54
Group 1 - The core concept of Tianjin Electric Mall is to create an urban micro-vacation destination by integrating cultural experiences, themed consumption, and family interaction through an "all-domain consumption + immersive amusement matrix" model [1] - During the May Day holiday, the "Dream Maker Custom City" promotional event achieved significant results, with over 10,000 visitors and some products priced up to 40% lower than market prices [1] - The mall's new business model of "full-chain direct supply + scene experience" has led to a multi-dimensional breakthrough in consumer upgrades, particularly in smart home and customization services [1] Group 2 - The Antique Porcelain Trading Center at Tianjin Electric Mall launched a cross-national ceramic art appreciation event, showcasing treasures from renowned kilns and injecting new energy into the folk collection market through professional appraisal services [3] - The event has established itself as a large-scale cultural display and exchange platform in the southwestern region of Tianjin, relying on an online and offline integrated trading model [3] Group 3 - The "Power Workshop" four-wheel drive car theme event during the holiday attracted significant attention, with a 40% increase in foot traffic to the auto city and a 65% increase in the time families spent in the vehicle exhibition area [5] - This event successfully combined cultural experiences with consumption scenarios, enhancing customer engagement [5] Group 4 - The new tea drink brand "Lu Shang Ting Xi," which features a "new Chinese camping aesthetic," has become a phenomenon, attracting over 200 groups of customers daily, with 78% of visitors aged 18-35 [7] - Customers highly appreciated the visual expression that deconstructs traditional elements, indicating a strong intent to return [7] Group 5 - Tianjin Electric Mall has developed a diverse entertainment matrix, including various immersive experiences, achieving a 65% year-on-year increase in visitor numbers during the holiday [8] - The mall's strategy focuses on cultural IP incubation, technological empowerment, and scene innovation, leading to significant increases in overall foot traffic and sales during the May Day period [8] - The future strategy includes deepening the integration of commerce, travel, and culture, while continuing to introduce innovative business formats [8]
国际消费中心城市培育建设蹄疾步稳
Jing Ji Ri Bao· 2025-03-31 00:38
Group 1: Core Initiatives for International Consumption Center Cities - The recent release of measures to support the cultivation of international consumption center cities emphasizes eight key tasks aimed at accelerating the development of cities like Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing [1] - Shanghai has launched the "First Release Shanghai 3.0" policy to enhance the environment for global product launches, focusing on exhibition support, customs facilitation, and financial incentives [3] - Guangzhou is actively promoting the integration of commerce, tourism, and culture to enhance consumer engagement and has introduced the "New Eight Scenic Spots of Consumption" to attract visitors [4][7] Group 2: Specific Developments in Shanghai - Shanghai hosted nearly 3,000 brand launch events last year, with 1,269 new stores opened, marking a 28% year-on-year increase [1] - The "First Release Shanghai" initiative will feature significant brand exhibitions, including the global premiere of Loro Piana's exhibition in March [2] - The city aims to optimize the approval process for launch events, implementing a "one-time approval" system to improve administrative efficiency [3] Group 3: Guangzhou's Strategic Plans - Guangzhou has established a comprehensive policy framework to support its goal of becoming an international consumption center, including plans for the period from 2022 to 2025 [5][6] - The city is focusing on revitalizing traditional brands and enhancing cross-border e-commerce capabilities to attract global brands [6] - Future plans include creating a hub for high-end consumer brands and promoting local products globally through major exhibitions [7] Group 4: Tianjin's Development Efforts - Tianjin has implemented a multi-dimensional consumption development system since being designated as a national pilot city, with a goal to exceed 500 billion yuan in retail sales by 2025 [9] - The city has introduced innovative consumption scenarios and financial incentives to stimulate consumer spending [9] - Efforts are underway to enhance product branding in various manufacturing sectors and promote local specialties [10]