央视网消息：很多人用自己特有的方式迎接新年。在海南海口，一名来自荷兰的老师带着孩子们来到位于市中心一处名叫万绿园的公园，开启了一堂别 开生面的户外英语课。我们提前记录了这份充满活力的画面，与您共同感受教育创新带来的惊喜。 两个月前，爱文和他的中国妻子潘雪一起创办了这个儿童户外研学机构。他们告诉记者，选择在海南创业，正是看中了这里得天独厚的自然环境，希望 让孩子摆脱传统课堂束缚，在自然中感受语言的实用性。 下午，爱文的户外英语研学课程转场到专业的录音棚，孩子们的任务是为正在热映的动画片进行英文配音，妙趣横生的学习过程也让课堂氛围变得更加 活跃。 从万绿园的自然探秘到录音棚的声音魔法，爱文的英文课生动诠释了"教育+文旅"的创新实践。元旦期间，海南各地的文旅融合活动精彩纷呈。这种走 出传统教室、寓教于乐的模式，不仅丰富了孩子们的假期，也让知识在真实的场景中成为鲜活教材，成为海南自贸港文化融合发展的一个生动缩影。 清晨，来自荷兰的教育创业者爱文正带领十余名孩子开展户外英语实践活动， 爱文在现场生动讲解着风的形成原理，并教孩子们用英语说出相关词汇。在这里，英语不再是书本上枯燥的单词，而是化为探索世界的工具：植物的生 长 ...

Core Insights - The core viewpoint of the article highlights the financial performance and strategic focus of Shangde Online Education Technology Co., Ltd., emphasizing its sustainable growth and the emerging market for adult education among the aging population in China [1][2]. Financial Performance - In Q3 2025, the company reported revenue of 523 million RMB, a year-on-year increase of 6.5% [1] - The net profit reached 125 million RMB, reflecting a 40.5% year-on-year growth, with a net profit margin of 24.0%, up by 5.8 percentage points from the previous year [1] - This marks the 18th consecutive quarter of profitability for the company [1] Strategic Focus - The company has shifted its growth strategy from mere scale expansion to a balance of efficiency, innovation, and long-term value [1] - Since 2020, the company has prioritized "silver-haired learning," targeting individuals aged 45 and above, and has developed a comprehensive learning ecosystem [2] - The company is exploring the integration of education with cultural tourism, launching high-end study tours designed by academic teams to combine art education with cultural experiences [2] Market Opportunity - The aging population in China is projected to reach 640 million by 2025, accounting for 45% of the total population, with significant growth expected in the 60 to 74 age group [1] - The demand for educational and cultural services among the elderly is transitioning from a passive market to an active growth point, positioning "silver-haired learning" as a key growth segment in adult education [1] Technological Integration - The company has introduced an intelligent learning assistant module to provide 24/7 personalized learning support, addressing the industry challenge of knowledge application [2] - The use of AI in practical courses helps bridge the gap between learning and real-world application, enhancing the overall educational experience [2] - Management emphasizes that technology's true value lies in fostering organizational growth and efficiency, transitioning from experience-driven to data-driven operations [2]