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提升八闽文化传播力影响力
Xin Lang Cai Jing· 2026-02-15 23:22
提升八闽文化传播力影响力,首要在于树立清晰、统一、富有感染力的文化形象,让文化符号真正"立 起来""传出去"。一方面,深入挖掘土楼、侨批、妈祖、武夷山茶等地域符号的精神内核与时代价值, 构建兼具情感共鸣与传播适配性的话语体系;另一方面,紧扣党的创新理论与发展实践,提炼"四下基 层""'3820'战略工程"等理论富矿的文化内涵,让品牌既有历史厚度又有时代温度。在此基础上,集中资 源打造妈祖文化、海丝文化、土楼文化等多元传播IP,通过国际妈祖文化论坛、"海上丝绸之路"等高端 活动,持续放大核心文化符号的传播声量;同时构建"总品牌引领、子品牌协同"的传播网络,依托"闽 人智慧"传播计划、"闽派"文艺现象等既有品牌,联动"鼓浪屿音乐岛""德化白瓷""客家文化"等区域名 片,形成层次分明、互动增效的全域传播格局。 (作者单位:福建省委党校) 党的二十届四中全会明确提出"提升中华文明传播力影响力",为新时代文化发展指明方向。作为融合海 丝、朱子、闽南、红色等多元体系的地域文化标识,八闽文化不仅承载着福建千年的历史记忆与精神基 因,更应在新时代成为中国故事、福建叙事的生动载体。提升八闽文化传播力影响力,既是筑牢文化自 信本 ...
教育+文旅 创新实践生动诠释海南自贸港文化融合发展
Yang Shi Wang· 2026-01-01 06:43
Core Viewpoint - The article highlights an innovative outdoor English teaching initiative led by a Dutch educator in Haikou, Hainan, showcasing the integration of education and tourism through experiential learning [1][7]. Group 1: Educational Innovation - A Dutch educator, Aiven, conducts an outdoor English class with children in a park, using natural phenomena to teach vocabulary and concepts [3]. - The approach transforms English from a traditional subject into a practical tool for exploring the world, making learning engaging and relevant [3][5]. Group 2: Entrepreneurial Initiative - Aiven and his Chinese wife, Pan Xue, founded an outdoor educational institution two months prior, motivated by Hainan's unique natural environment to provide children with experiential learning opportunities [5]. - The initiative aims to free children from conventional classroom constraints, allowing them to experience the practicality of language in nature [5]. Group 3: Cultural and Tourism Integration - The outdoor English course transitions to a professional recording studio where children participate in dubbing for an animated film, enhancing the learning experience [5]. - This model exemplifies the innovative practice of "education + cultural tourism," enriching children's holiday experiences and serving as a vivid representation of cultural integration in Hainan's free trade port development [7].