Group 1 - The Chinese inbound tourism market is experiencing a rapid recovery, with over 1,300 British students and teachers arriving in China as part of a study tour [1] - In the first quarter of this year, inbound tourist numbers increased by 20% year-on-year, with foreign visitors growing by 40%, indicating a sustained market rebound [1] - The British youth demographic is showing significant growth in travel to China, demonstrating different consumption preferences compared to traditional tourists [1] Group 2 - The project is not only bringing short-term tourists but also cultivating a future generation of 'Z generation' visitors who are willing to return to China [2] - Educational tourism is characterized by longer stays (averaging over 10 days), higher per capita spending (generally exceeding that of regular tourists), and a notable return rate, making it a "golden segment" of the inbound tourism market [2] - This segment injects valuable and sustainable young energy into the inbound tourism market, particularly in deeper and more engaging educational tourism experiences [2]