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教育智能硬件快消品化
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家长“扔修换”三难,警惕教育智能硬件“快消品化”
Bei Jing Shang Bao· 2025-10-19 11:15
Core Viewpoint - The article discusses consumer concerns regarding the rapid obsolescence and high repair costs of educational smart hardware, suggesting a need for a shift towards durable products that provide long-term value in education [1][8]. Group 1: Consumer Experiences - Many consumers report frequent malfunctions of educational hardware, with some experiencing multiple repairs within a year, leading to frustration and a sense of being exploited [3][4][5]. - Specific cases highlight the high costs associated with repairs, often exceeding the original purchase price, causing consumers to question the value of these products [5][6]. - Consumers express disappointment in the rapid product iterations, feeling pressured to continuously purchase new devices rather than relying on existing ones [8][9]. Group 2: Industry Insights - Experts argue that educational hardware should not be treated as fast-moving consumer goods, as this undermines their educational purpose and can disrupt learning continuity [8][9]. - The industry is encouraged to transition from a short-term profit model focused on hardware sales to a long-term value chain that emphasizes durable products, content enhancement, and reliable services [9][10]. - Legal experts suggest that consumers should be aware of their rights and the importance of understanding repair policies before purchasing these products [6][10].
8699元学习机成“大板砖”!维修要2499元,家长:交了智商税
Bei Jing Shang Bao· 2025-10-19 11:01
Core Viewpoint - The article discusses the growing concerns among consumers regarding the quality and durability of educational smart hardware products, highlighting issues such as high repair costs and rapid product obsolescence, leading to a perception of these products as "fast-moving consumer goods" rather than long-term educational tools [3][12]. Group 1: Consumer Experiences - Consumers report frequent malfunctions in educational devices, with some experiencing multiple repairs within a year, leading to frustration and loss of trust in these products [4][5]. - Specific cases include a consumer who purchased a 科大讯飞 AI learning machine for 8699 yuan, which failed to power on after a year and a half, with repair costs quoted at 2499 yuan [2][8]. - Another consumer noted that their 听力宝 device experienced screen issues after limited use, reflecting a broader trend of devices failing despite minimal usage [4][8]. Group 2: Industry Insights - Experts suggest that the educational hardware industry should focus on creating durable products with ongoing content and reliable service, moving away from a model that prioritizes quick sales [3][13]. - The rapid iteration of products, with new models released frequently, contributes to consumer dissatisfaction and a sense of being misled, as older models quickly become obsolete [12][13]. - The industry is urged to shift from a short-term profit mindset to a long-term value creation approach, emphasizing the importance of building trust and reliability in educational tools [13]. Group 3: Legal and Consumer Rights - Legal experts indicate that consumers have the right to seek compensation for frequent product failures or misleading advertising, suggesting that consumers should be aware of their rights under consumer protection laws [11]. - Recommendations for consumers include understanding repair policies and retaining documentation for any repairs or issues encountered with their devices [11][13].