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五粮液亮相2025年APEC工商领导人峰会 以“和美文化”讲述中国可持续发展的全球故事
Zheng Quan Shi Bao Wang· 2025-10-31 03:40
Core Insights - The 2025 APEC Business Leaders Summit will be held in South Korea from October 28 to 31, with Wuliangye participating as a "Platinum Sponsor" and "Designated Baijiu Partner" [1] - Wuliangye aims to showcase its commitment to sustainable development and cultural exchange through its participation in the summit [2][4] Group 1: Event Participation - Wuliangye's chairman was invited to participate in various activities during the APEC summit, highlighting the company's role in international dialogue [1] - The company has been involved in APEC activities for seven consecutive years, emphasizing its dedication to promoting Chinese culture and sustainable practices [2][4] Group 2: Cultural and Brand Promotion - At the "Asia-Pacific Sustainable Business Night" dinner, Wuliangye set up a cultural exhibition to convey its "Harmony and Beauty" philosophy through artistic narratives and immersive experiences [2] - The exhibition featured core products and creative items, attracting significant attention from attendees [2] Group 3: Market Expansion and Engagement - Wuliangye launched the "Five Senses Micro-Intoxication" pop-up event in Seoul, introducing its products to the local youth through interactive experiences [3] - The product "29° Wuliangye - First Encounter" achieved sales of over 100 million yuan within 60 days of its domestic launch, indicating strong market potential [3] Group 4: International Strategy - Wuliangye has been actively participating in high-profile international platforms to enhance its global presence and promote Chinese Baijiu culture [4] - The "Harmony Global Tour" has reached 18 countries and regions, focusing on cultural exchange and immersive consumer experiences [4] - The company aims to continue fostering cultural resonance and sustainable practices on the global stage, enhancing its brand narrative and international dialogue [4]