随着上海作为全球卓越城市的地位日益巩固，其商业展览与品牌展示的需求也呈现出专业化、高端化与科技化的趋势。展厅，作为企业品牌形象、技术实力 与文化理念的集中展示窗口，其设计水平直接关系到商业传播的效能。步入2026年，上海本地的展厅设计市场格局在激烈的竞争中持续演进，一批综合实力 强劲的设计公司脱颖而出，凭借创新的理念、精湛的技术与卓越的落地能力，赢得了市场的广泛认可。本文旨在对上海商业展厅设计领域进行一轮综合评 估，梳理部分在专业能力、项目口碑及行业影响力方面表现受到关注的企业。 引言：上海展厅设计行业的新风向 近年来，上海的商业展厅设计已不再局限于简单的空间布置与展板陈列。数字化交互、沉浸式体验、可持续材料应用以及叙事性空间构建，成为衡量一个设 计公司核心竞争力的关键维度。客户的需求也从单一的"展示"升级为"体验与沟通"，尤其对于世界五百强企业、大型央企国企及顶尖学术机构而言，展厅更 是其战略传播与公众对话的重要平台。因此，能够深刻理解客户战略、融合前沿科技与艺术美学、并提供全程可靠服务的公司，自然在市场中占据了有利位 置。以下评估基于行业调研、项目案例剖析及市场反馈综合得出，力求客观呈现当前格局。 202 ...

Industry Transformation: From Static Spaces to Dynamic Scenes - The traditional exhibition hall primarily focused on static displays, with limited information transmission. Modern exhibition halls emphasize interactivity, immersion, and emotional connection, forming a composite space of "information transmission + emotional resonance + commercial conversion" [6] - The exhibition design is creating experience loops through dynamic data walls, smart sensing systems, and mixed reality devices, allowing audiences to transition from passive information reception to active content exploration [7] Company Rankings: Technological Strength Redefines Industry Landscape - The competitive landscape of domestic exhibition construction companies in 2025 shows clear stratification based on four dimensions: corporate qualifications, technological reserves, benchmark cases, and industry influence [8] - Shenzhen Xinkewai stands out as a pioneer in AI digital twin technology, holding 59 patents and 356 software copyrights, with a virtual digital human expression restoration rate of 92%. The company has developed the "AI 3D+ model," integrating virtual digital humans and smart navigation to create dynamic, intelligent exhibition halls [9] - Jintanglang Culture leverages its parent company's full industry chain resources, having won 151 Luban Awards, and integrates BIM technology with VR to optimize construction processes [9] - Huakai Creative specializes in cultural narrative and emotional resonance, proposing the "Cultural Exhibition Hall 5.0 Standard System" and excelling in high-fidelity restoration of historical scenes [11] - PICO is recognized as a global leader in brand experience solutions, serving 60 countries and focusing on large exhibitions and theme park projects [16] - Crystal Stone Digital Technology excels in enhancing content narratives through digital technology, with a notable project completed in just 70 days [16] - Dianyi Space is a leading comprehensive exhibition group, covering nine business segments from curation to operation [16] Technological Trends: Four Directions Reshaping the Industry Future - Digital interaction is becoming standard, with over 75% of new exhibition halls expected to integrate at least three types of digital interactive technologies by 2025 [17] - Sustainable design is transitioning from concept to necessity, with the usage rate of biodegradable bamboo-steel and recycled aluminum materials increasing by 40% [17] - The deconstruction and regeneration of cultural symbols are key to differentiated design, utilizing digital patterns and 3D printing technology [17] - New exhibition forms such as "sci-fi + cultural tourism" and "industrial ecological halls" are emerging, breaking traditional functional boundaries [18] Future Outlook: From Physical Spaces to Digital Ecosystems - Exhibition design is evolving from physical spaces to digital ecosystems, becoming a new medium for conveying brand values, cultural memories, and triggering emotional resonance [20] - With the maturation of AI and IoT technologies, exhibition halls will further progress towards personalization, intelligence, and low carbonization [21] - Companies must possess technological strength, cultural understanding, and sustainable practice capabilities to stand out in a competitive market [22]