数字化投顾
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平安证券姜学红:建言完善投顾业务制度框架,呼吁共建良性生态
券商中国· 2025-10-12 02:24
Core Viewpoint - The wealth management industry is undergoing a transformation due to changes in the secondary market and regulatory environment, necessitating a shift from a product-centric to a client-demand-driven approach [2][3][4]. Group 1: Market Environment and Challenges - The A-share market has shown strong performance over the past year, leading to more mature investor behavior and higher service expectations from wealth management institutions [2]. - Traditional sales-driven business models are becoming unsustainable, with a need for enhanced advisory capabilities and client engagement [2][3]. - Four main challenges are identified: the rapid disappearance of traditional license benefits, intensified industry homogenization, structural changes in client demands, and the rise of AI tools and fintech [5][6][7]. Group 2: Strategic Adjustments - The company has implemented a dual strategy focusing on both trading and wealth management, offering a range of solutions for different client needs [8]. - Emphasis is placed on professional value creation through comprehensive asset mapping and tailored solutions for various client segments [8][10]. - The transition from a reliance on channel fees to service value fees is underway, enhancing the sustainability and professionalism of the wealth management model [9][10][11]. Group 3: Future Outlook and Recommendations - There is a call for clearer regulatory guidance on advisory services, particularly regarding digital and AI-assisted decision-making [12][13]. - The company advocates for a long-term investment mindset among clients and emphasizes the importance of financial literacy and the value of professional services [13]. - Collaboration within the industry is encouraged to establish competitive advantages through differentiated services and self-regulation [13].