走进位于上海西岸一幢办公楼内的俺来也（上海）网络科技有限公司，一块大屏幕特别醒目：外卖总人 数、营业额、订单排名、差评退款统计……各类订餐大数据实时更新着。这里不是"美团"，也不是"饿 了么"，而是一家专门服务大学校园的订餐平台；这里的送餐者不叫"骑手"，叫"西游侠"。 俺来也旗下的LattePlus（拿铁）平台，已覆盖全国超过220个城市，聚合了数十万"爱折腾、爱创造"的 活动主理人，每日承载上万场线下活动的举办。它不仅是一个信息发布工具，更是一套涵盖报名管理、 票务系统、社群互动、活动宣传的全流程数字化解决方案。 大学生就业难是近年来校园的焦点。俺来也将"学""职"亦引入平台。一方面引入专业培训机构在平台开 设培训课程，提高学生求职技能；另一方面，请过来人讲就业故事，提升学生求职信心。俺来也出品了 首档职场类直播节目"老孙说职场"，孙绍瑞以过来人的视角，为大学生提供鲜活的职业规划、行业洞 察。现场还有名企offer大放送，共完成包括银行专场、AI专场、快消品行业专场等在内的9期直播，最 高在线观看人数达到5.4万人。平台还与中智集团达成战略合作，共同探索新型校招模式。 俺来也从大学生的"食（吃）"起家，目 ...

Core Viewpoint - Zhongxing Commercial is accelerating its development by seizing new opportunities and expanding into new markets, aiming to become a leading regional retail enterprise by achieving significant growth in total merchandise sales in May 2025 compared to previous periods [1] Group 1: Marketing Innovations - In May, Zhongxing Commercial launched marketing initiatives aimed at attracting younger consumers and families, resulting in significant increases in sales, customer traffic, and transaction numbers during the "May Day" holiday [2] - The company integrated various resources, including a dinosaur museum and unique dining options, to create a one-stop shopping and entertainment experience, enhancing the city's cultural tourism [2] - Special events targeting youth, such as basketball competitions and music auditions, were organized to invigorate urban spaces and engage the community [2][3] Group 2: Digital Infrastructure - Zhongxing Commercial is advancing its digital transformation by implementing a new mobile payment system that enhances the payment experience for consumers, allowing for a unified payment solution without the need for hardware adjustments [4] - The upgraded system employs dynamic encryption and multi-layer security protocols to protect user payment information and merchant account data, thereby reducing operational costs and improving transaction efficiency [4] Group 3: Social Responsibility - The company actively participates in charitable activities, such as donating supplies to children's welfare institutions and organizing educational activities for children, demonstrating its commitment to social responsibility [5][6] - Initiatives like the "Perfect World" charity movie event for families of children with autism highlight the company's efforts to foster social acceptance and support for marginalized groups [6] - Zhongxing Commercial's long-standing commitment to children's welfare includes significant donations and support for underprivileged children, showcasing its dedication to community service [5][6]