数字化智能改造

Search documents
研发迭代锻造竞争力 小家电“烤”出“硬实力”闯出海外大市场
Yang Shi Wang· 2025-06-16 06:38
Core Insights - Guangdong Zhongshan is a major cluster in the Guangdong-Hong Kong-Macao Greater Bay Area's world-class home appliance industry, with over 10,000 enterprises in the supply chain [1] - A small appliance company specializing in ovens has successfully expanded its market to over 70 countries and regions globally [1][10] Company Development - The company initially operated as a small workshop focusing on simple processing of fans and stoves before evolving into a manufacturer of ovens [3] - The production line assembles an oven every 30 seconds, indicating a high level of operational efficiency [4] Innovation and Product Development - The company faced significant challenges due to market saturation and declining orders, prompting a shift towards innovation as a survival strategy [6] - The first breakthrough product was a pressure oven, developed by combining features of pressure cookers and baking ovens, which took over four years of technical research and numerous adjustments to perfect [7] - The pressure oven can reach temperatures of 230 degrees Celsius, cooking 65% faster than traditional pressure cookers and saving 50% in energy consumption [7] - The success of the pressure oven led to the development of the world's first multi-burner RV oven, showcasing the company's commitment to continuous innovation [7] Market Expansion and Support - The local government has played a significant role in helping the company access new markets, focusing on regions such as the Middle East, Latin America, ASEAN, and Russia [8] - The company has become one of the top ten electric oven exporters in China, with a current export volume of 2 million small appliances annually [10][11] Digital Transformation - Since 2022, the company has begun digital and intelligent upgrades to its equipment, integrating oven technology into other home appliance products, resulting in over 20 different product categories [11] - The introduction of 13 robotic arms and four fully automated production lines aims to enhance competitiveness in the global market [11]