数字化研学
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《中国研学旅游报告(2025)》发布
Ren Min Ri Bao Hai Wai Ban· 2025-10-24 05:55
Core Insights - The report highlights the evolution of research-based tourism from a simple combination of "tourism + education" to a multifaceted cultural and educational industry that encompasses cultural dissemination, practical education, and digital experiences [1] - The number of research bases is steadily increasing, with each base developing differentiated paths based on local resources [1] - Digital technology is identified as a key driver for enhancing research experiences and operational efficiency, with the gradual adoption of digital management platforms facilitating customized courses, safety monitoring, and comprehensive feedback evaluation [1] Recommendations - The report suggests enhancing local research brands to achieve differentiated competition by deeply exploring the educational value of regional resources [1] - It recommends developing "localized + educational" courses that integrate research with local dining, accommodation, and cultural industries, creating a "research +" consumption loop that improves the integrity of research experiences while boosting regional economic development [1] - There is an emphasis on strengthening digital technology empowerment to create immersive research scenarios, enabling personalized course recommendations and intelligent analysis of research outcomes, thus transitioning research from "traditional experiences" to "intelligent services" [1]