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《中国研学旅游报告(2025)》发布
Core Insights - The report highlights the evolution of research-based tourism from a simple combination of "tourism + education" to a multifaceted cultural and educational industry that encompasses cultural dissemination, practical education, and digital experiences [1] - The number of research bases is steadily increasing, with each base developing differentiated paths based on local resources [1] - Digital technology is identified as a key driver for enhancing research experiences and operational efficiency, with the gradual adoption of digital management platforms facilitating customized courses, safety monitoring, and comprehensive feedback evaluation [1] Recommendations - The report suggests enhancing local research brands to achieve differentiated competition by deeply exploring the educational value of regional resources [1] - It recommends developing "localized + educational" courses that integrate research with local dining, accommodation, and cultural industries, creating a "research +" consumption loop that improves the integrity of research experiences while boosting regional economic development [1] - There is an emphasis on strengthening digital technology empowerment to create immersive research scenarios, enabling personalized course recommendations and intelligent analysis of research outcomes, thus transitioning research from "traditional experiences" to "intelligent services" [1]
《中国研学旅游报告》发布
Ren Min Ri Bao· 2025-10-22 20:26
Core Insights - The report highlights the evolution of study tours in China from a simple combination of tourism and education to a multifaceted cultural and educational experience [1] - It emphasizes the steady growth of study bases, which are developing differentiated paths based on local resources [1] - Digital technology is identified as a key driver for enhancing study experiences and operational efficiency, with the adoption of digital management platforms facilitating customized courses and safety monitoring [1] Industry Trends - The study tour market is transitioning towards a model that integrates cultural dissemination, practical education, and digital experiences [1] - There is a recommendation to enhance local study brands to achieve differentiated competition by exploring the educational value of regional resources [1] - The report suggests creating a "study + consumption" closed loop by integrating study tours with local dining, accommodation, and cultural industries, which can boost regional economic development [1] Recommendations - The report advises on the importance of leveraging digital technology to create immersive study scenarios, enabling personalized course recommendations and intelligent analysis of study outcomes [1] - It calls for a shift from traditional experiences to "smart services" in the study tour sector [1]
“一双手”打开振兴门道
Jing Ji Ri Bao· 2025-07-18 00:04
Core Viewpoint - The article discusses the innovative approach of the Hezhuangping town in Shaanxi province, China, to develop an industrial alliance that integrates agriculture, culture, and tourism, aiming to enhance the economic viability of underdeveloped areas through resource sharing and collaboration [1][2][3] Group 1: Industrial Alliance Development - The industrial alliance in Hezhuangping includes 11 industry chains such as cave homestays, educational tourism, flower planting, fruit picking, and mushroom cultivation, each led by a leading enterprise [2] - This "chain leader system" is relatively rare at the township level, creating a complete closed loop that integrates agriculture, culture, and tourism, addressing the sales challenges faced by small farmers and enterprises [2] Group 2: Economic Stability and Growth - The alliance aims to transition from merely selling products to offering services, which is crucial for the stability of small farmers and enterprises, as traditional agricultural products are subject to price volatility [3] - Hezhuangping has attracted numerous training classes, allowing participants to learn from the model and contribute to local consumption, thus serving as a method for local service output [3] Group 3: Implications for Rural Revitalization - The exploration and practice in Hezhuangping may provide valuable insights and references for similar underdeveloped villages and towns, especially in the context of the 2024 Central Document No. 1, which emphasizes the deep integration of rural culture and tourism [3]