[ 责编：陶媛 ] 《报告》指出，当前研学旅游已从"旅游+教育"的简单叠加，演进为承载文化传播、实践育人、数字体 验等多重价值的文旅业态。研学基地数量稳步增长，各基地依托资源禀赋，形成差异化发展路径。数字 化技术已成为提升研学体验和运营效率的关键驱动力，数字化管理平台的逐步普及，推动了课程定制、 安全监控与反馈评估的全流程精细化运营。 本报电（元月）近日，中国旅行社协会在2025首届旅行服务大会上发布了《中国研学旅游报告 （2025）》（以下简称《报告》），通过对全国31个省级行政区共274家研学类企业的深入调研，分析 研学旅游市场的现状和趋势，提出相关发展建议。 《报告》建议，应擦亮在地研学品牌，实现差异化竞争。深度挖掘区域资源的教育价值，开发"在地化 +教育化"课程，将研学与当地餐饮、住宿、文创等产业结合，打造"研学+"消费闭环，在提升研学体验 完整性的同时，带动区域经济发展。同时，增强数字技术赋能，打造沉浸式研学场景，实现个性化课程 推荐、研学效果智能分析，推动研学从"传统体验"向"数智化服务"转型。 ...

Core Insights - The report highlights the evolution of study tours in China from a simple combination of tourism and education to a multifaceted cultural and educational experience [1] - It emphasizes the steady growth of study bases, which are developing differentiated paths based on local resources [1] - Digital technology is identified as a key driver for enhancing study experiences and operational efficiency, with the adoption of digital management platforms facilitating customized courses and safety monitoring [1] Industry Trends - The study tour market is transitioning towards a model that integrates cultural dissemination, practical education, and digital experiences [1] - There is a recommendation to enhance local study brands to achieve differentiated competition by exploring the educational value of regional resources [1] - The report suggests creating a "study + consumption" closed loop by integrating study tours with local dining, accommodation, and cultural industries, which can boost regional economic development [1] Recommendations - The report advises on the importance of leveraging digital technology to create immersive study scenarios, enabling personalized course recommendations and intelligent analysis of study outcomes [1] - It calls for a shift from traditional experiences to "smart services" in the study tour sector [1]

Core Viewpoint - The article discusses the innovative approach of the Hezhuangping town in Shaanxi province, China, to develop an industrial alliance that integrates agriculture, culture, and tourism, aiming to enhance the economic viability of underdeveloped areas through resource sharing and collaboration [1][2][3] Group 1: Industrial Alliance Development - The industrial alliance in Hezhuangping includes 11 industry chains such as cave homestays, educational tourism, flower planting, fruit picking, and mushroom cultivation, each led by a leading enterprise [2] - This "chain leader system" is relatively rare at the township level, creating a complete closed loop that integrates agriculture, culture, and tourism, addressing the sales challenges faced by small farmers and enterprises [2] Group 2: Economic Stability and Growth - The alliance aims to transition from merely selling products to offering services, which is crucial for the stability of small farmers and enterprises, as traditional agricultural products are subject to price volatility [3] - Hezhuangping has attracted numerous training classes, allowing participants to learn from the model and contribute to local consumption, thus serving as a method for local service output [3] Group 3: Implications for Rural Revitalization - The exploration and practice in Hezhuangping may provide valuable insights and references for similar underdeveloped villages and towns, especially in the context of the 2024 Central Document No. 1, which emphasizes the deep integration of rural culture and tourism [3]