Core Viewpoint - The company Haier Smart Home has demonstrated resilience in the face of increasing uncertainties such as tariffs, achieving record-breaking revenue and net profit in the first half of 2025, with revenue reaching 156.49 billion yuan and net profit at 12.03 billion yuan, reflecting year-on-year growth of 10.2% and 15.6% respectively [1] Group 1: Global Market Performance - Haier Smart Home's overseas revenue reached 79.08 billion yuan in the first half of 2025, marking an 11.66% year-on-year increase despite a challenging global market [2] - In North America, while the overall large appliance shipment volume declined by 0.8%, Haier's high-end brand revenue experienced double-digit growth [2] - The European market saw a revenue increase of 24.07% year-on-year, while emerging markets such as South Asia, Southeast Asia, and the Middle East reported significant growth rates of 32.47%, 18.29%, and 65.42% respectively [2] Group 2: Product Differentiation and Market Adaptation - Haier Smart Home has successfully tailored its products to meet the specific needs of different markets, such as introducing smart ice-making refrigerators in Southeast Asia and R32 single cold inverter air conditioners in Egypt, which contributed to a market share increase to 16% in Egypt [4] - The company's ability to understand and respond quickly to diverse regional consumer demands has enabled it to achieve growth even amidst trade protectionism and weak demand in the industry [4] Group 3: Localization and Supply Chain Resilience - Haier Smart Home has established localized production bases in various regions over the past 30 years, enhancing its supply chain resilience and production capacity [5] - The company has implemented a dual-track supply chain system that combines localization and regionalization, improving product delivery efficiency and cost advantages [5] - The Thailand plant is set to supply 30% of its production to the local market while exporting the remainder to ASEAN and European markets, and the Egypt factory will serve both local and regional markets [5] Group 4: Digital Transformation and Operational Efficiency - Haier Smart Home has adopted a digital retail transformation strategy to enhance operational efficiency across its overseas markets, with a 15.4% increase in customer self-ordering through the HeS digital platform [7] - The overall operational efficiency has improved by 30%, and the average output per store has increased by 20% compared to the previous year [7] - The company's performance reflects its ability to dynamically coordinate across global markets, leveraging supply chain capabilities to mitigate market fluctuations and achieve complementary growth [7]