数字化M2C运营

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华宝新能:公司将强化研发、生产、品牌、零售的数字化M2C运营能力
Zheng Quan Ri Bao Zhi Sheng· 2025-10-09 09:13
(编辑 袁冠琳) 证券日报网讯 华宝新能10月9日在互动平台回答投资者提问时表示,面对全球家庭对绿色能源解决方案 需求加速增长的发展机遇,公司将以创新驱动为核心战略,秉持客户至上的理念,洞察用户场景需求, 快速推进各项业务增长,加速便携储能及光伏产品的迭代创新,强化在家庭应急备电等家庭场景上的应 用。同时公司将精耕细作战略市场,深化渠道布局,完善本土化运营,强化优势传播渠道,夯实在便携 储能市场的领导地位,并持续提升品牌的全球认知度和美誉度。此外,公司将强化研发、生产、品牌、 零售的数字化M2C运营能力,优化供应链布局,提升全球产能协同效率,依托丰富产品矩阵与品牌影 响力,深化数字化运营与渠道精细化管理。通过AI工具优化广告投放结构及素材,精准匹配用户需求 与场景以提升投放效率,推动费用率持续优化。 ...
华宝新能(301327) - 2025年5月7日投资者关系活动记录表
2025-05-07 11:57
Group 1: Business Strategy and Plans - The company aims to solidify its leadership in portable energy storage and photovoltaic industries by enhancing product innovation and market penetration [3] - Plans to accelerate the development of all-scenario home green electricity products, including the launch of innovative aesthetic solar tiles and comprehensive energy solutions [3] - Focus on strengthening digital M2C operational capabilities across R&D, production, branding, and retail to enhance overall competitiveness [4] - Commitment to expanding into emerging markets such as Southeast Asia and Latin America by tailoring products to local needs [5] Group 2: R&D and Innovation - In 2024, the company invested CNY 173 million in R&D, a 14.31% increase year-on-year, resulting in a total of 1,720 patents, including 928 domestic and international patents [6] - Significant advancements in portable energy storage technology, with a 140% year-on-year revenue increase in the solar generator category, accounting for over 50% of total revenue [6] - Introduction of innovative products such as the Jackery 1000Pro2 and Jackery 2000Pro2, which are the lightest and smallest in their category [6] Group 3: Financial Performance and Shareholder Returns - The company plans to distribute CNY 1.43 billion in cash dividends for the 2024 fiscal year, with a dividend of CNY 11.50 per 10 shares [8] - Additionally, a capital reserve conversion will result in the issuance of approximately 49.58 million new shares [8] Group 4: Market Analysis and Competitive Landscape - The portable energy storage industry is experiencing rapid growth, with the outdoor sports market projected to reach USD 236.3 billion by 2025, and the camping economy in China expected to grow by 60.4% in 2024 [9] - The company has established a comprehensive sales channel strategy, achieving cumulative sales of over 5 million units, reinforcing its market leadership [9] Group 5: International Market Insights - North America is witnessing strong growth in portable energy storage due to increased demand for home backup power solutions [10] - Japan's market is expanding as residents prioritize emergency preparedness, with the company enhancing its market share through targeted strategies [10] - The European market is expected to grow rapidly as inventory issues are resolved and new products are introduced [10] Group 6: Recent Developments and Future Products - The company launched the new 3000Pro2 outdoor power supply in Q1 2025, setting new standards for lightweight high-capacity power sources [14] - Plans to introduce additional high-performance off-grid home storage products and the second generation of DIY balcony storage products later in 2025 [14] - Recent power outages in Spain and Portugal have increased demand for the company's portable energy products, expected to boost sales in those regions [15]