Group 1 - Tencent launched the "Guangdong Good Lychee" consumption season to promote lychee sales through various digital initiatives [2][3] - The sales of lychee on the platform increased by over 530% year-on-year since June, with the number of active merchants rising by over 680% [3] - The initiative includes a gift section in WeChat stores, allowing users to select and send lychees easily, enhancing the overall consumer experience [3] Group 2 - The campaign utilizes digital tools such as short video co-creation and traceability live broadcasts to enhance the sales of lychees [8] - The initiative aims to connect rural producers with urban consumers, showcasing the potential of local agricultural products through digital platforms [8] - The "Guangdong Good Lychee" consumption season reflects the role of digital technology in rural revitalization, providing efficient tools for farmers [8]