深圳商报·读创客户端记者 曹欣 12月27日，全国首条微信礼物主题街区在深圳南头古城正式启幕。该活动由深圳市南山区商务局指导， 微信小店与南头古城共同主办，通过构建线上线下联动的双轨消费场景，为文旅商融合发展注入新动 能，助力"南山好礼"区域特色品牌提质升级，焕新城市消费活力。 作为深圳"历史文化客厅"与现代商业高地的融合典范，南头古城兼具深厚文化底蕴与旺盛商业活力， 2024年游客接待量高达1276万人次。此次微信礼物主题街区的落地，是南山区推动"数字+文旅+商 业"深度融合的创新实践——既依托古城千年文脉为商业注入文化灵魂，让消费者在选礼之余感受历史 韵味；又借助微信数字化能力打通消费链路，帮助本土商户拓宽销售渠道，实现客流与销量双向增长。 为深化"数字+文旅+商业"融合成效，南山区联合微信小店打造了一站式、零负担的伴手礼购买与赠送 场景。在商户培育方面，通过优选文创、本土特色、预包装食品类商户建立标准化商品台账，开展分层 培训协助商户掌握微信小店运营技能，并引导开发"古城限定礼盒"，推动商户从"卖商品"向微信"送礼 物"的社交消费模式转型。在场景营造上，依托微信"送礼物"功能，游客只需扫描商品"送礼码" ...

近日，有消费者向黑猫投诉 【下载黑猫投诉客户端】反馈，自己在微信小店购买了一包汰渍洗衣粉， 收到货使用时发现根本没有泡沫才发现是假货，选择退货也没有7天无理由退货保障，还要自己承担运 费。该商品评论区也有很多购买者反馈收到假货不起沫的问题。消费者向微信平台多次投诉要求对商家 做出处罚，然而只得到了会持续关注该商品的答复。在黑猫投诉平台上，不少消费者都遇到了在微信平 台消费后平台未起到审核监管义务从而维权难的问题。截至目前，微信在黑猫投诉累计投诉量达近2.3 万单，回复率仅为5.13%。 | 我在2025年12月1号在微信平台的小店里买一包汰渍洗衣液 收到货后开始使用 发现洗衣粉 使用的时候投有泡沫 仔细观察一下原来是假货 后面我要求退货 居然没有7天无理由退 | | --- | | 货,还要我承担11元的运费 于是我投诉到微信平台 告诉平台那个商铺在售卖假货,我要求 | | 平台对商铺作出处罚 平台后面给我给我的答复是后续会持续关注该商品,真的是无语,按了 | | 几次平台都没有采取措施 | ¥15.9U 头1小录 订单编号 复制 推荐来源 家清日用工厂店11 > 展开 v 风景很好 收藏 体验分低 | 新店 ...

Investment Rating - The report does not explicitly state an investment rating for Tencent Holdings [2]. Core Insights - Tencent's "Friend Praise" social discount activity on WeChat aims to enhance user engagement and drive e-commerce transactions by leveraging social relationships, offering up to 45% subsidies to users [2]. - Tencent's gaming revenue from overseas markets has surpassed that of Electronic Arts (EA), with a decentralized empowerment model that allows studios creative autonomy, contributing to a more resilient gaming ecosystem [3]. - Tencent Cloud's native API has seen explosive growth, with daily calls exceeding 10 billion and over 1 million developers served, marking a shift from resource selling to capability services [4]. - Tencent's first digital therapy product has entered clinical application, showcasing the integration of gaming technology into healthcare and establishing a commercial closed loop for future digital therapy products [5]. Summary by Sections E-commerce - The launch of "Friend Praise" on WeChat targets private domain conversion, allowing users to invite friends to like products for exclusive discounts, thus enhancing product exposure and conversion rates [2]. Gaming - Elon Musk's endorsement of Tencent's gaming strategy highlights its success in overseas markets, where its revenue has outpaced EA, emphasizing a non-interfering investment approach that fosters creativity [3]. Cloud Services - Tencent Cloud's API usage has surpassed 10 billion daily calls, indicating its robust architecture and the transition to providing standardized API services for developers, facilitating digital transformation [4]. Healthcare - The introduction of Tencent's digital therapy product in clinical settings represents a significant advancement in applying gaming technology to medical interventions, establishing a precedent for future digital health solutions [5].

平台消费后平台未起到审核监管义务从而维权难的问题。截至目前，微信在黑猫投诉累计投诉量达近 2.3万单，回复率仅为5.06%。 近日，有消费者向黑猫投诉 【下载黑猫投诉客户端】反馈，自己在微信小店购买天然新疆沙漠托帕石 收到后发现不是天然的，在平台申请退货退款售后，通过平台预约快递取件寄回商品，商家签收成功半 个多月仍不退款，微信小店直接关闭了退款售后入口。在黑猫投诉平台上，不少消费者都遇到了在微信 平台消费后平台未起到审核监管义务从而维权难的问题。截至目前，微信在黑猫投诉累计投诉量达近 2.3万单，回复率仅为5.06%。 责任编辑：赵璐 近日，有消费者向黑猫投诉 【下载黑猫投诉客户端】反馈，自己在微信小店购买天然新疆沙漠托帕石 收到后发现不是天然的，在平台申请退货退款售后，通过平台预约快递取件寄回商品，商家签收成功半 个多月仍不退款，微信小店直接关闭了退款售后入口。在黑猫投诉平台上，不少消费者都遇到了在微信 | 友爱喵 补充投诉 | | | | | | | --- | --- | --- | --- | --- | --- | | 12-06 12:19:17 | | | | | | | | 商家收到退货半个 ...

Core Insights - Consumers are facing difficulties in returning products purchased through WeChat Mini Programs, with complaints about poor product quality and inadequate customer service response [1][5][6] - The total number of complaints against WeChat on the Black Cat Complaints platform has reached nearly 23,000, with a response rate of only 4.99% [1][5] Group 1: Consumer Complaints - A consumer reported receiving low-quality clothing from a WeChat store and faced challenges in returning the item due to the merchant providing a blank return address [1][5][6] - The consumer attempted to contact platform customer service over 10 times within a month but received no effective resolution [1][6] Group 2: Platform Accountability - Many consumers have expressed frustration over the lack of regulatory oversight by the WeChat platform, which has failed to manage merchants effectively [1][6] - The complaints highlight a significant violation of consumer rights, as the platform does not adequately address issues related to merchant behavior [6]

Core Insights - The launch of the "Gift to Macau" live e-commerce festival aims to enhance the shopping experience for mainland tourists in Macau and promote the use of WeChat ecosystem for small and medium-sized enterprises (SMEs) [1][4] Group 1: Event Overview - The "Gift to Macau" live e-commerce festival is supported by the Macau Economic and Technological Development Bureau and organized by the Macau Live Streaming Association in collaboration with Tencent [1] - The first offline WeChat gift experience store has been established near the bustling Senado Square, featuring over 20 local specialty shops for tourists to experience a "one-stop" shopping experience [1][4] Group 2: Consumer Experience - The new offline store addresses common pain points for cross-border tourists, such as the inconvenience of carrying multiple items, by allowing customers to scan a "gift code" to order products online for delivery to friends and family [4] - The festival will also involve various content creators and influencers from the WeChat ecosystem to conduct live streaming sales, enhancing visibility for local businesses [4] Group 3: Business Impact - The WeChat store is seen as a crucial step for Macau SMEs to achieve e-commerce and digitalization, enabling them to convert one-time customers into repeat buyers through direct interaction [6] - The "front store, back warehouse" model allows for orders placed in Macau to be shipped from the mainland, optimizing operational efficiency and enhancing the experience for cross-border tourists [6] - The WeChat gift function is expected to become a standard feature in offline cultural and tourism scenarios, similar to the "WeChat payment code" [6]

以往跨境游客购买手信时面临"大包小包"、"携带不便"等痛点，而本次活动的线下门店——"澳门手信微信礼物体验店"汇聚了超20家澳门商家的特 色手信，并创新引入微信礼物功能，游客在店内只需扫描商品"送礼码"下单，即可借助微信蓝包在线上秒送澳门手信给亲朋好友，免去随身携带入境的 麻烦。 港澳地区一直是内地游客出境游首选目的地，今年1月至10月澳门入境旅客超3000万人次，其中超七成为内地游客。为更好服务内地游客赴澳消 费，推动中小商家利用微信生态创新增长，11月28日在澳门经济及科技发展局的支持下，澳门直播协会联合腾讯正式启动微信小店"礼遇澳门"直播电商 好物节，并在澳门最繁华的商业街区——议事厅前地广场附近澳门何老桂巷5号落地首个微信礼物线下体验店，超20家澳门商家的特色手信汇聚线下体 验店，让跨境游客体验"一站式""零负担"买送澳门手信。 中央驻澳门联络办公室、澳门经济及科技发展局、澳门直播协会、腾讯公司等代表为澳门手信微信礼物体验店揭牌 （澳门手信微信礼物线下体验店正式开业） 澳门微信礼物体验店采用在澳门下单、内地发货的"前店后仓"模式，是数字经济和实体经济深度融合发展的生动实践。这一模式可以为商家提升运 营 ...

Core Insights - WeChat Shop has launched its first "Short Video Incentive Program" aimed at boosting short video sales from November 22 to December 31, 2023 [1][4] - The program offers two types of incentives: platform traffic support and e-commerce growth card rewards based on incremental GMV [1][4] Group 1: Incentive Program Details - Merchants and sellers can gain platform traffic support by posting short videos during the incentive period, which will enhance the visibility of quality content [1][4] - The growth card rewards are calculated at a rate of 1.5% of the incremental GMV generated from short videos, with a maximum of 150,000 points per video account [1][4][6] Group 2: Strategic Implications - The initiative signals WeChat's intent to fill the supply gap in short video sales, transitioning from a trial phase to a more established ecosystem for daily transactions [4][7] - The low entry barriers of the program aim to attract new entrants and accelerate growth in the short video sales sector [4][7] Group 3: Long-term Vision - WeChat Shop is positioning short video sales as a regular part of business operations, complementing live streaming as a consistent revenue stream [7][10] - The program is strategically timed to coincide with year-end promotions and the pre-Spring Festival shopping period, aiming to significantly increase transaction volumes [7][10] Group 4: Best Practices for Merchants - Merchants are encouraged to view the program as a long-term growth opportunity rather than a short-term gain, focusing on sustainable incremental sales [7][10] - Effective strategies include creating a library of short video content, maintaining a consistent posting schedule, and ensuring a smooth operational flow from content creation to sales conversion [7][10]

Core Insights - The "Special Action" in Baise City has successfully generated a total revenue of 700,000 yuan for village collectives and created over 40 job opportunities, showcasing the effectiveness of the initiative in rural economic development [1] - The initiative has trained over 250 county and village cadres and rural business talents, cultivating 39 rural CEOs and benefiting nearly 3,000 villagers through profit-sharing mechanisms [1][4] - The "Yue-Gui Digital Agricultural and Cultural Tourism Plan" has provided valuable replicable experiences for rural revitalization and collaboration between Guangdong and Guangxi [1][4] Summary by Sections Special Action Overview - The initiative is guided by the Yue-Gui cooperation working team and involves multiple stakeholders including Baise City Government and Tencent's Sustainable Social Value Division [1][4] - The first pilot phase will run from October 2024 to October 2025, focusing on systematic training and development [1] Achievements and Mechanisms - The program has established a profit-linking mechanism for farmers, enhancing the capabilities of rural cadres and business talents, and promoting the integration of agricultural and cultural tourism [4][5] - A total of 317,000 yuan has been distributed as dividends to 17 demonstration villages, directly benefiting 719 households [1][5] Training and Development - Training sessions for rural cadres have combined lectures and field visits to improve understanding of rural operations and digital agricultural tourism [5] - The initiative emphasizes the selection and training of rural CEOs from within the community to encourage local participation in business operations [5][6] Digital Tools and Innovations - The project has developed five thematic tourism routes in Baise, integrating local cultural and natural resources [6][7] - A cloud service mini-program "Le You Baise" has been launched to enhance the digital presence and operational capabilities of rural tourism [7][9] Future Prospects - The initiative aims to deepen cooperation and expand the integration of digital agricultural and cultural tourism, fostering a sustainable rural development workforce [15] - The upcoming operation of the rural revitalization demonstration belt in Tianyang District is expected to create new tourism opportunities by integrating various cultural elements [15]

Group 1: Financial Performance - In Q3 2025, Tencent achieved revenue of 192.9 billion yuan, a year-on-year increase of 15.4% [1] - Adjusted operating profit was 72.6 billion yuan, up 18.4% year-on-year, with an adjusted operating profit margin of 37.6%, an increase of 1.0 percentage points [1] - Adjusted net profit reached 70.6 billion yuan, reflecting an 18.0% year-on-year growth, with an adjusted net profit margin of 36.6%, up 0.8 percentage points [1] Group 2: Revenue Breakdown - Value-added services revenue in Q3 2025 was 95.9 billion yuan, a year-on-year increase of 15.9%, with a gross margin of 61.2%, up 3.7 percentage points [2] - Domestic and overseas game revenues were 42.8 billion yuan and 20.8 billion yuan, respectively, showing year-on-year growth of 14.7% and 43.4% [2] - Social network revenue was 32.3 billion yuan, up 4.4% year-on-year, driven by growth in video live streaming, music subscription services, and mini-game platform service fees [2] Group 3: AI and Marketing Services - Marketing services revenue in Q3 2025 was 36.2 billion yuan, a year-on-year increase of 20.8%, benefiting from improved user engagement and ad loading rates [3] - The introduction of the Tencent Advertising AIM+ product matrix supports advertisers in automatic targeting, bidding, and placement optimization [3] - The company’s mixed Yuan image generation model ranks first globally among text-to-image models [3] Group 4: Capital Expenditure and R&D - R&D expenditure was 22.8 billion yuan, with a research spending rate of 11.8%, an increase of 1.1 percentage points year-on-year [1] - Capital expenditure was 13 billion yuan, down 24.0% year-on-year, while cash flow capital expenditures increased by 66.7% to 20 billion yuan [1]