Core Insights - The article emphasizes the potential for ordinary individuals to start small businesses using social media platforms, particularly within the WeChat ecosystem, by addressing local service needs and building trust within their communities [1][3]. Group 1: Business Model - The proposed business model involves creating a "local service directory" using WeChat's video accounts, public accounts, and groups to connect residents with service providers for home repairs and domestic services [3][5]. - The model focuses on addressing pain points, such as the difficulty in finding reliable service providers quickly, by providing a platform that verifies service providers and maintains community trust [3][6]. Group 2: Market Opportunity - There is a significant market opportunity as 60% of local service inquiries are generated through WeChat's search function, indicating a strong demand for accessible local services [3]. - The article suggests that the next five years will see a rise in "digital rental" markets in second and third-tier cities, driven by advancements in the internet and artificial intelligence [8]. Group 3: Revenue Streams - The business can generate revenue through two main channels: collecting trust fees from residents and charging service providers for exposure on the platform, akin to a small retail operation [6][8]. - As the community grows, the potential for recurring revenue from service providers increases, allowing for various monetization strategies such as charging for advertising space [6]. Group 4: Low Barrier to Entry - The business model is characterized as a low-asset startup, requiring minimal investment, primarily a smartphone and potentially a computer, making it accessible for many individuals [8]. - The ease of use of WeChat's features facilitates smooth operations, reducing the complexity of setting up the business [8].