Core Viewpoint - The sanitary napkin brand Enya is expected to double its revenue this year, with projections of exceeding $10 million next year due to its entry into the Chinese market [3]. Group 1: Company Overview - Enya, a digital menstrual care company founded in 2020 in Singapore, has expanded into markets including Singapore, Malaysia, Hong Kong, UAE, and Saudi Arabia, and has recently entered mainland China [2]. - The founder, Chris Teo, has a background in both FinTech and Femtech, focusing on applying his expertise in cost management and efficiency to the fast-moving consumer goods (FMCG) sector [2]. Group 2: Product and Market Strategy - Enya's product line includes sanitary napkins, heating pads, menstrual cups, and menstrual pants, with sanitary napkins being the primary product promoted in China, made from 100% organic cotton [4]. - Enya's products have received FDA certification, which requires passing tests for heavy metals and pathogens, exceeding national standards by approximately three times [5]. - The company aims to increase its sales share in the Chinese market to 70%-80%, capitalizing on the growing sanitary napkin market, which is projected to maintain a compound annual growth rate of 5%-8% and exceed 105 billion yuan by 2025 [9]. Group 3: Distribution and Marketing Channels - Enya has established strong offline distribution channels in Southeast Asia, partnering with convenience store brands like 7-11 and health and beauty retailer Watsons, and is set to collaborate with Sam's Club [8]. - The company plans to implement a "full-scenario penetration" strategy in China, creating a three-tier distribution network that includes instant retail, high-end convenience stores, and supermarket systems [11][12]. - Enya will also expand its online presence through platforms like Xiaohongshu, Tmall, and JD.com, collaborating with influencers to enhance sales [13].