数字经济时代招聘新业态

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促进蓝领就业 提高跨省流动——“直播带岗”招聘观察
Xin Hua Wang· 2025-06-20 18:45
Core Insights - The article discusses the rise of "live-streaming job recruitment" as a new employment model in the digital economy, connecting local labor markets into a national market, enhancing labor mobility [3] - A report indicates that job seekers using short video platforms for employment have seen a 36.2% increase in cross-province job mobility from 2022 to 2024, primarily among blue-collar workers [3][11] Group 1: Employment Trends - The demand for blue-collar jobs is highest for general workers, with significant recruitment needs in urban service sectors such as delivery, housekeeping, and driving [11] - The "live-streaming job recruitment" model has become a new channel for companies to address recruitment challenges, significantly reducing hiring costs [7][11] Group 2: Government and Market Collaboration - Local governments are actively promoting "live-streaming job recruitment" alongside traditional recruitment methods, creating multi-channel platforms for job matching [11] - In Guangdong province, a collaborative effort between government, third-party organizations, and educational institutions has led to the establishment of 224 live-streaming job bases, hosting 2,915 events and offering over 710,000 job positions in 2024 [11] Group 3: Professionalization and Standards - The Ministry of Human Resources and Social Security is pushing for the professionalization of "live-streaming recruiters," with plans to establish national occupational standards and improve training for these roles [12][13] - There is a need for improved quality and standards in the "live-streaming job recruitment" ecosystem, as current teams lack professional expertise and established industry standards [13] Group 4: Technological Integration - Companies are increasingly applying technologies like artificial intelligence, big data, and cloud computing to enhance the efficiency and accuracy of live-streaming recruitment [13] - The potential for expanding "live-streaming job recruitment" services beyond blue-collar jobs to various talent sectors is recognized, emphasizing collaboration with educational institutions [13]