数字赛马体验

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“连荟”及“天马驿”设施将投入使用,香港赛马会提升马场体验
Xin Jing Bao· 2025-09-02 12:25
Core Viewpoint - The Hong Kong Jockey Club (HKJC) is enhancing the horse racing experience by introducing new facilities "Lianhui" and "Tianma Yi" for the 2025/2026 racing season, aiming to attract both local and international visitors, especially the younger generation [1][2]. Group 1: New Facilities - "Lianhui" will serve as a hub connecting the MTR station to the new grandstand, providing an immersive entry experience for visitors [3]. - "Tianma Yi" is a four-story digital racing center that combines sports, entertainment, and dining, redefining the horse racing experience in Hong Kong [5][6]. - Both facilities utilize advanced digital technology to enhance visitor engagement and interest in horse racing [2][5]. Group 2: Investment and Development - The HKJC has invested over HKD 10 billion in a multi-year development plan to revitalize the Sha Tin and Happy Valley racecourses, with an additional HKD 4 billion planned for further upgrades [2]. - The goal is to transform the racecourses into world-class sports and entertainment centers, appealing to both local residents and tourists [2]. Group 3: Visitor Engagement - The new facilities are designed to attract a younger audience, with interactive and digital experiences that promote a deeper understanding of horse racing [2][5]. - The HKJC reported over 1.7 million attendees last season, including more than 195,000 from mainland China, indicating a growing interest in horse racing among younger demographics [2]. Group 4: Upcoming Projects - The renovation of Pengfu Park is set to be completed by January 2026, with new facilities aimed at educating the public about horse culture [2]. - A new WeChat mini-program named "Hong Kong Racecourse" will be launched on September 11 to assist visitors in planning their trips and accessing information about the racecourse [7][8].