Core Points - The Hong Kong Jockey Club (HKJC) is launching new facilities and a WeChat mini-program to enhance the experience for visitors and promote "race tourism" as the new horse racing season begins on September 7, 2025/2026 [1][7]. Group 1: New Facilities - Two new facilities, "Lianhui" and "Tianma Station," are being introduced at the Sha Tin Racecourse, incorporating innovative technology to attract a new generation of horse racing fans and tourists from mainland China and abroad [3][4]. - "Lianhui" connects the MTR Racecourse Station to the Sha Tin Racecourse grandstand, improving entry experience for visitors. It features digital displays showcasing horses in seasonal environments and interactive 3D technology recreating scenes with six classic racehorses [3][4]. - "Tianma Station" offers an immersive digital horse racing experience, including areas for simulating riding classic racehorses and taking themed photos [4]. Group 2: Investment and Development Plans - The HKJC has invested over HKD 10 billion in a multi-year development plan to systematically upgrade the facilities at Sha Tin and Happy Valley Racecourses. An additional HKD 4 billion is planned for further renovations [4]. - The goal is to transform the racecourses into attractive tourist destinations for both locals and visitors, providing a top-tier horse racing experience [4]. Group 3: WeChat Mini-Program - To complement the new racing season, the HKJC will launch a WeChat mini-program named "Hong Kong Racecourse" on September 11, providing visitors with itinerary suggestions, race schedules, and dining information [7].

Core Viewpoint - The Hong Kong Jockey Club (HKJC) is enhancing the horse racing experience by introducing new facilities "Lianhui" and "Tianma Yi" for the 2025/2026 racing season, aiming to attract both local and international visitors, especially the younger generation [1][2]. Group 1: New Facilities - "Lianhui" will serve as a hub connecting the MTR station to the new grandstand, providing an immersive entry experience for visitors [3]. - "Tianma Yi" is a four-story digital racing center that combines sports, entertainment, and dining, redefining the horse racing experience in Hong Kong [5][6]. - Both facilities utilize advanced digital technology to enhance visitor engagement and interest in horse racing [2][5]. Group 2: Investment and Development - The HKJC has invested over HKD 10 billion in a multi-year development plan to revitalize the Sha Tin and Happy Valley racecourses, with an additional HKD 4 billion planned for further upgrades [2]. - The goal is to transform the racecourses into world-class sports and entertainment centers, appealing to both local residents and tourists [2]. Group 3: Visitor Engagement - The new facilities are designed to attract a younger audience, with interactive and digital experiences that promote a deeper understanding of horse racing [2][5]. - The HKJC reported over 1.7 million attendees last season, including more than 195,000 from mainland China, indicating a growing interest in horse racing among younger demographics [2]. Group 4: Upcoming Projects - The renovation of Pengfu Park is set to be completed by January 2026, with new facilities aimed at educating the public about horse culture [2]. - A new WeChat mini-program named "Hong Kong Racecourse" will be launched on September 11 to assist visitors in planning their trips and accessing information about the racecourse [7][8].