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智通港股早知道 | 短剧市场爆发式增长 阿里国际站618订单同比大涨42%
Zhi Tong Cai Jing· 2025-06-19 23:50
Group 1: Short Drama Market Growth - The short drama market in China has experienced explosive growth, with the user base exceeding 600 million by 2024 [1] - The market size for micro short dramas reached 50.5 billion yuan in 2024, surpassing annual box office revenue for films for the first time [2] - The market is projected to grow to 63.43 billion yuan by 2025 and 85.65 billion yuan by 2027 [2] Group 2: Industry Developments - Major companies like Tencent and Douyin are investing in the short drama sector, with Tencent launching a new short drama mini-program [1] - Douyin Group established a short drama copyright center to enhance copyright management and improve quality [1] - Collaborations between platforms such as iQIYI and Mango TV with Douyin's Hongguo Short Drama aim to produce more quality micro short dramas [1] Group 3: International Expansion - Chinese short drama platforms are seeking international opportunities, becoming mainstream in regions like Southeast Asia and the United States [2] - Over 80% of the top 50 short drama applications globally are Chinese products, indicating strong international presence [2] - Current Chinese small and medium enterprises in the overseas short drama market are positioned for high revenue growth with manageable competition risks [2]