Core Viewpoint - The cultural and creative industry (CCI) is emerging as a significant engine for economic growth and cultural soft power enhancement in cities globally, with Chengdu implementing supportive policies to boost its digital CCI sector [1][3]. Group 1: Chengdu's CCI Development - Chengdu has launched a series of policy packages aimed at key areas of the digital CCI, including film, gaming, and startups, providing substantial financial support [1]. - The added value of Chengdu's CCI reached 257.49 billion yuan in 2023, accounting for 11.65% of the city's GDP, with a projected increase to 280 billion yuan in 2024, reflecting a year-on-year growth of 11.69% [1]. - Tax incentives have played a crucial role, with Chengdu's CCI enterprises benefiting from over 1.8 billion yuan in tax reductions, impacting more than 3,000 market entities [1][5]. Group 2: Economic Impact of CCI - The CCI is characterized by its "cultural + creativity" model, encompassing various sectors such as film, animation, and design, and is recognized for its "light asset, high value-added" nature [3]. - The global CCI has an average annual growth rate of 7%, significantly outpacing traditional manufacturing sectors [3]. - The economic value of the CCI extends beyond direct output, demonstrating a multiplier effect that stimulates surrounding industries, as seen in London's West End and Chengdu's Dongjiao Memory Art District [3][5]. Group 3: Tax Policy and Market Activation - Tax policies are pivotal in enhancing the CCI's market vitality, with measures such as VAT reductions on cultural products and R&D expense deductions encouraging consumer spending and innovation [5][6]. - Current tax incentives include VAT exemptions for cultural publishing and reduced corporate income tax rates for high-tech CCI enterprises, fostering a supportive environment for growth [5][6]. - International examples highlight the importance of tailored tax policies that cater to specific sectors within the CCI, promoting high-quality development and attracting investment [6]. Group 4: Future Directions for Chengdu's CCI - Chengdu aims to establish a new mechanism for CCI development centered around tax policy, focusing on precise support for advantageous sectors and enhancing international project attraction [9]. - The city is set to create a virtuous cycle of "precise policy implementation—prosperous industry ecosystem—urban capability enhancement," integrating cultural heritage with modern creative expressions [9].