张晓亮摄（人民视觉） 位于江西省新余市经济开发区的江西利绣文化有限公司， 工人在全自动刺绣机上整理绣花线，加工生产刺绣类文创 产品。 凌厚祥摄（人民视觉） 中国国家博物馆的"凤冠冰箱贴"成为年轻人争相收藏的潮品，南京红山森林动物园的动物们化身憨态可 掬的盲盒，敦煌壁画中的九色鹿跃上丝巾……近年来，"文创热"走红消费市场，不仅为传统文化赋予了 新的内涵，更成为激发消费潜能的新动能。 第六届国家考古遗址公园文化艺术周上的三星堆博物馆文 创展区。 （新华社发） 在广东省深圳市举行的第二十一届中国（深圳）国际文化 产业博览交易会上展出的《黑神话：悟空》半身像。 新华社记者 梁 旭摄 2025年中国国际服务贸易交易会期间，北京首钢园区三高 炉外的泡泡玛特主题雕塑。 新华社记者 陈晔华摄 在江苏省苏州市姑苏区平江路历史文化街区，游客在一家 文创店选购文创产品，夜消费活力满满。 蔡 亮摄（人民视觉） 近年来，甘肃省敦煌市深入挖掘敦煌文化元素，积极举办 文创设计大赛，支持文创企业发展壮大，目前已创作研发 9000余款敦煌特色文创产品。 图为游客在敦煌市莫高窟数字展示中心的一家文创店选购 特色产品。 相关数据显示，目前我国现存 ...

Core Insights - The 14th Suzhou Cultural and Creative Design Industry Expo successfully concluded, covering an exhibition area of 41,000 square meters and attracting nearly 500 exhibitors from over 40 countries and regions, highlighting the growing significance of cultural creativity in driving consumer spending [1][2] - The event saw over 100,000 attendees, indicating a strong public interest in cultural and creative products, which are increasingly seen as a lever for larger consumption [1][2] - The rise of "small cultural creations" reflects a shift in consumer behavior, particularly among Generation Z, who prioritize emotional resonance and cultural identity over mere functionality in their purchases [2][3] Industry Trends - Cultural creativity is becoming a core engine for enhancing urban cultural soft power, transforming historical and local cultural elements into marketable products that resonate with modern consumers [4][8] - The integration of cultural creativity with industry is creating unique competitive advantages for cities, as cultural parks attract talent and drive the development of related industries [4][8] - The Suzhou Cultural Expo serves as a vital platform connecting creativity, capital, and market, playing an essential role in the growth of the cultural industry [7][8] Market Dynamics - The event showcased a variety of successful cultural products, with many exhibitors reporting sales exceeding expectations, indicating a robust market for innovative cultural goods [9] - Companies are increasingly focusing on blending traditional craftsmanship with modern aesthetics to appeal to younger consumers, as seen in the case of Longquan Xili, which integrates Suzhou silk techniques with contemporary designs [9] - The local government is actively supporting the cultural industry through funding and policy initiatives, aiming to enhance the precision of support for major projects and original content production [8][10] Future Developments - Suzhou plans to launch the 2026 Suzhou World Cultural Creative Competition, offering substantial prizes and aiming to attract global talent and innovative works, further enhancing the city's international profile in cultural creativity [10]