文创热
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“文创热”激发消费新活力
Ren Min Ri Bao Hai Wai Ban· 2025-11-18 01:11
Core Insights - The cultural and creative industry in China is experiencing significant growth, with over 1.28 million existing companies and approximately 239,000 new registrations in 2025, indicating a positive outlook for the sector [8]. Group 1: Industry Development - The cultural and creative industry is becoming a new driving force for consumption, revitalizing traditional culture and meeting diverse consumer demands [8]. - Gansu Province is actively promoting cultural elements from Dunhuang, hosting design competitions, and supporting the growth of cultural enterprises, resulting in over 9,000 unique Dunhuang-themed products [7]. - The establishment of professional cooperatives in Shanxi Province has transformed the "Taiping Ball" into a cultural industry with an annual output value nearing 1 million yuan [9]. Group 2: Market Trends - The popularity of cultural products is rising, with items like the "Phoenix Crown fridge magnet" and blind boxes featuring animals from Nanjing Zoo becoming trendy among young consumers [8]. - The industry is characterized by a diverse range of products, including hand-crafted items like "Guochao mooncakes" in Zhejiang Province, showcasing the blend of tradition and modern creativity [9]. - The cultural consumption market is being invigorated by innovative products that incorporate traditional cultural elements, thus enhancing consumer engagement [8].
第十四届苏州文博会圆满落幕 世界文创大赛开赛在即
Su Zhou Ri Bao· 2025-11-03 00:26
Core Insights - The 14th Suzhou Cultural and Creative Design Industry Expo successfully concluded, covering an exhibition area of 41,000 square meters and attracting nearly 500 exhibitors from over 40 countries and regions, highlighting the growing significance of cultural creativity in driving consumer spending [1][2] - The event saw over 100,000 attendees, indicating a strong public interest in cultural and creative products, which are increasingly seen as a lever for larger consumption [1][2] - The rise of "small cultural creations" reflects a shift in consumer behavior, particularly among Generation Z, who prioritize emotional resonance and cultural identity over mere functionality in their purchases [2][3] Industry Trends - Cultural creativity is becoming a core engine for enhancing urban cultural soft power, transforming historical and local cultural elements into marketable products that resonate with modern consumers [4][8] - The integration of cultural creativity with industry is creating unique competitive advantages for cities, as cultural parks attract talent and drive the development of related industries [4][8] - The Suzhou Cultural Expo serves as a vital platform connecting creativity, capital, and market, playing an essential role in the growth of the cultural industry [7][8] Market Dynamics - The event showcased a variety of successful cultural products, with many exhibitors reporting sales exceeding expectations, indicating a robust market for innovative cultural goods [9] - Companies are increasingly focusing on blending traditional craftsmanship with modern aesthetics to appeal to younger consumers, as seen in the case of Longquan Xili, which integrates Suzhou silk techniques with contemporary designs [9] - The local government is actively supporting the cultural industry through funding and policy initiatives, aiming to enhance the precision of support for major projects and original content production [8][10] Future Developments - Suzhou plans to launch the 2026 Suzhou World Cultural Creative Competition, offering substantial prizes and aiming to attract global talent and innovative works, further enhancing the city's international profile in cultural creativity [10]