Core Viewpoint - The rapid development of the cultural and creative industry in China is accompanied by significant challenges in intellectual property (IP) protection, particularly concerning high-profile IPs, leading to a structural contradiction that requires social governance to address [1][2][3]. Group 1: Industry Growth and Revenue - In 2025, the cultural core sector achieved a revenue of 103,181 billion yuan, marking an 11.5% increase from the previous year [2]. - Key sectors such as content creation, news information services, and creative design services experienced double-digit revenue growth, with increases of 13.5%, 13.2%, and 12.3% respectively [2]. Group 2: Intellectual Property Infringement - From January to November 2025, a total of 64 cases of IP infringement related to cultural products were prosecuted, with 33 cases involving high-profile IPs like "Nezha" and "Pop Mart," accounting for over half of the total [2][3]. - The illegal distribution of pirated films, including over 130,000 copies of "Nezha," highlights the scale of copyright infringement issues facing the industry [3]. Group 3: Challenges in IP Protection - The existing legal framework faces challenges in defining, investigating, and regulating IP infringement, with subjective interpretations of "substantial similarity" complicating enforcement [6]. - The rise of technology has lowered the barriers for imitation, making it easier for counterfeit products to enter the market, often at lower prices than legitimate products, thus creating a significant profit margin for infringers [3][4]. Group 4: Need for Collaborative Governance - Effective IP protection requires a multi-faceted approach involving legal, administrative, and criminal measures, as outlined in various laws such as the Copyright Law and Trademark Law [5]. - Social governance is essential, with platforms being significant channels for the distribution of infringing products, necessitating stricter regulations and consumer awareness to shift market dynamics towards supporting original creators [7].