Core Viewpoint - The "Green Horse" cultural product from Gansu Provincial Museum has gained significant attention and popularity, especially with its new Spring Festival limited edition designs for the Year of the Horse, leading to a surge in sales and visitor numbers [1][3][5]. Group 1: Product Launch and Sales Performance - The "Green Horse" plush toy, inspired by the museum's treasure, the Bronze Galloping Horse, has been a hit since its launch in 2022, and the new "Horse Power" series was released on January 26 this year [3][5]. - The new products, including the "Red Fortune Horse" and "Zodiac Year Horse," sold out within three hours of being available in-store, indicating high demand [7]. - Visitor traffic to the Gansu Provincial Museum's art life hall has increased by approximately 30% following the product launch [5]. Group 2: Cultural Significance and Design - The "Green Horse" series incorporates festive elements, such as a red scarf adorned with coins and ingots, aiming to enhance the cultural experience and emotional connection for consumers [5][11]. - The design approach emphasizes a cute and quirky aesthetic, which resonates with consumers, making the product appealing and engaging [13][15]. - The series has evolved into an "IP matrix," expanding from a single plush toy to over a hundred products, enhancing cultural communication and interaction with the audience [15][17]. Group 3: Market Strategy and Consumer Engagement - The museum employs a consumer feedback mechanism through a voting wall, allowing visitors to influence the development of new "Green Horse" designs, reflecting a market-responsive strategy [15][19]. - The "Green Horse" IP now includes various characters and themes, catering to diverse consumer preferences and creating immersive cultural experiences beyond traditional products [17][19]. - The initiative aims to make museum culture more accessible and engaging for younger audiences, transforming the perception of museums from being overly serious to more relatable and interactive [19].

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