文创IP赋能
Search documents
上海静安区释放文化创意产业活力 为年轻人打造一片造梦空间
Xin Lang Cai Jing· 2025-12-22 10:07
Group 1 - The Suhewan area is transforming historical industrial buildings into cultural and creative spaces, enhancing the local economy with a tax revenue of 35 billion yuan since the 14th Five-Year Plan, achieving double-digit growth for three consecutive years [1] - The cultural and creative industry in Suhewan is evolving from a single model to a fusion of culture with technology and consumption, exemplified by the card game company that shifted from traditional printing to integrating AR technology, capturing 70% of the domestic anime card market with annual sales exceeding 10 billion yuan [2] - The district government is providing comprehensive support for entrepreneurs, including financial assistance for projects that empower traditional industries with cultural IP, with a maximum support of 1 million yuan for companies completing trademark registration or copyright [2] Group 2 - The Suhewan area, covering less than 4.2 square kilometers, is becoming a key hub for Shanghai's ambition to build a world-class design city, emphasizing the synergy between culture, creativity, and youth [3] - Future plans include promoting the integration of Suhewan with other districts to create a deep ecosystem of "business + culture + creativity + technology," while attracting top cultural and creative institutions to enhance the entrepreneurial environment [3]