除夕这天，来自四川大凉山的史加尔且，早早和家人守在电视机前，收看中央广播电视总台春节联欢晚 会。"舞台上那些卡牌就是我们生产的！我很多朋友都知道。"这位彝族青年的语气中带着几分骄傲。 史加尔且上班的工厂，位于钱江之源——浙江省衢州市开化县，是浙江卡游动漫有限公司（以下简称卡 游）的卡牌生产基地。今年登上总台春晚的"骐骥驰骋典藏卡"，以及去年火遍全球的哪吒卡牌，都出自 这里。 "我的小众爱好也是'出息'了！"上海静安大悦城是国内"二次元浓度"最高的地方之一，正在卡游专柜挑 选卡牌的李宇轩说，没想到卡牌能登上春晚，"这是国家年度文化盛典和我们年轻人情绪消费的双向奔 赴"。 在总台春 晚后台，主持人宋宇豪（右一）领取集卡任务。受访者供图 方寸卡牌成为春节邀约 2月5日，中央广播电视总台宣布，卡游成为总台2026年春节联欢晚会独家卡牌合作伙伴。 马年的美好寓意，如何与一张小小的卡牌产生"化学反应"？据中央广播电视总台总经理室工作人员介 绍，此次春晚与卡游携手创作出的"骐骥驰骋典藏卡"，不仅是对青春潮流文化的拥抱，更是一份面向年 轻一代的春节邀约——让方寸卡牌成为传递祝福、连接亲情、传承文化的温情纽带。 情绪消费重塑消 ...

除夕这天，来自四川大凉山的史加尔且，早早和家人守在电视机前，收看中央广播电视总台春节联欢晚 会。"舞台上那些卡牌就是我们生产的！我很多朋友都知道。"这位彝族青年的语气中带着几分骄傲。 史加尔且上班的工厂，位于钱江之源——浙江省衢州市开化县，是浙江卡游动漫有限公司（以下简称卡 游）的卡牌生产基地。今年登上总台春晚的"骐骥驰骋典藏卡"，以及去年火遍全球的哪吒卡牌，都出自 这里。 "我的小众爱好也是'出息'了！"上海静安大悦城是国内"二次元浓度"最高的地方之一，正在卡游专柜挑 选卡牌的李宇轩说，没想到卡牌能登上春晚，"这是国家年度文化盛典和我们年轻人情绪消费的双向奔 赴"。 方寸卡牌成为春节邀约 2月5日，中央广播电视总台宣布，卡游成为总台2026年春节联欢晚会独家卡牌合作伙伴。 马年的美好寓意，如何与一张小小的卡牌产生"化学反应"？据中央广播电视总台总经理室工作人员介 绍，此次春晚与卡游携手创作出的"骐骥驰骋典藏卡"，不仅是对青春潮流文化的拥抱，更是一份面向年 轻一代的春节邀约——让方寸卡牌成为传递祝福、连接亲情、传承文化的温情纽带。 "我们期待，这方寸之间的艺术，能让生肖文化更可亲可感，让春晚的记忆更可触可藏； ...

Core Viewpoint - The article emphasizes the emergence of the "Guzi Economy" as a significant cultural and economic phenomenon in China, driven by policy support and market vitality, with companies like KAYOU leading the way in the cultural creative industry [3][24][29]. Group 1: Market Overview - By 2024, the market size of the "Guzi Economy" in China is projected to reach 168.9 billion yuan, a 40.63% increase from 2023, and is expected to exceed 300 billion yuan by 2029, showcasing resilience in a challenging consumption environment [9]. - The "Guzi Economy" is seen as a vibrant intersection of traditional culture and modern consumption, marking a shift from "traffic monetization" to "value cultivation" in the cultural industry [9][24]. Group 2: KAYOU's Business Model - KAYOU has successfully transformed into a leading domestic anime card brand by integrating national trend elements into its original IP cards, exemplifying the potential of the "Guzi Economy" as a representative case of industrial upgrading [4][12]. - The company reported a revenue of 10.057 billion yuan in 2024, a 278% year-on-year increase, attributed to its deep integration with national trend IPs and a dual-driven approach of "culture + intelligent manufacturing" [14][15]. Group 3: Cultural Integration and Product Innovation - KAYOU focuses on deeply exploring traditional Chinese culture and developing national trend culture, launching successful products like the "KAYOU Three Kingdoms" card series and collaborations with renowned artists [16][18]. - The company has established a comprehensive product matrix that includes collectible cards, creative stationery, and various derivative products, enhancing consumer experience and expanding market potential [20][21]. Group 4: Global Expansion Strategy - KAYOU is expanding its global footprint by establishing subsidiaries in Japan, the United States, and Hong Kong, aiming to connect with global consumers through high-quality products and cultural exports [21][22]. - The company has secured global licenses for popular international IPs, positioning itself to leverage local preferences while promoting Chinese traditional culture on the international stage [21][22]. Group 5: Policy Support and Future Outlook - The central government's policies, such as the "Consumption Promotion Special Action," provide a supportive framework for the development of cultural derivative products, encouraging the integration of traditional culture into product design [25][26]. - KAYOU's business model exemplifies the effective synergy between product experience, interactive operations, and advanced manufacturing capabilities, contributing to a robust cultural creative ecosystem [26][28].

Group 1 - The Suhewan area is transforming historical industrial buildings into cultural and creative spaces, enhancing the local economy with a tax revenue of 35 billion yuan since the 14th Five-Year Plan, achieving double-digit growth for three consecutive years [1] - The cultural and creative industry in Suhewan is evolving from a single model to a fusion of culture with technology and consumption, exemplified by the card game company that shifted from traditional printing to integrating AR technology, capturing 70% of the domestic anime card market with annual sales exceeding 10 billion yuan [2] - The district government is providing comprehensive support for entrepreneurs, including financial assistance for projects that empower traditional industries with cultural IP, with a maximum support of 1 million yuan for companies completing trademark registration or copyright [2] Group 2 - The Suhewan area, covering less than 4.2 square kilometers, is becoming a key hub for Shanghai's ambition to build a world-class design city, emphasizing the synergy between culture, creativity, and youth [3] - Future plans include promoting the integration of Suhewan with other districts to create a deep ecosystem of "business + culture + creativity + technology," while attracting top cultural and creative institutions to enhance the entrepreneurial environment [3]

Core Viewpoint - The "National Treasure Panda Card" co-creation overseas plan has been launched to promote Chinese culture through a popular medium among young people, aiming to enhance international cultural exchange [1][2] Group 1: Project Overview - The project is initiated by KAYOU Animation and Xinhua Daily Telegraph, in collaboration with domestic panda protection organizations and various industry groups [1] - The panda, recognized globally as a cultural symbol and "diplomatic ambassador" of China, will be featured in trendy card formats that appeal to young audiences [1] Group 2: Objectives and Strategies - The plan aims to create a new pathway for cultural dissemination by combining card products with media, industry organizations, animal protection groups, and global creators [2] - The project focuses on content creation, image building, and cultural interpretation to promote panda culture in international markets through more interactive and international expressions [2]