文化五粮液
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文学与美酒的美美与共:五粮液以酒为媒书写时代风华
Qi Lu Wan Bao· 2025-09-19 02:23
Group 1 - The third "Wuliangye · China Writers Yang Hansheng Script Award" ceremony was held in Beijing, attracting notable figures from the literary and film industries, including Nobel laureate Mo Yan and various leaders from the China Writers Association [2] - The award aims to promote the artistic spirit of Yang Hansheng, support outstanding playwrights, and establish a healthy ecosystem for original script creation, thereby contributing to the high-quality development of the film and television industry [6][9] - A total of 919 works were submitted for this year's award, with ten scripts winning various categories, reflecting the deep connection between the scripts and cultural themes [7] Group 2 - Wuliangye, based in Yibin, is recognized as a significant player in Chinese liquor culture, with a history of over 2,200 years and a unique brewing tradition that has evolved through various dynasties [4] - The company actively integrates culture and art, sponsoring various cultural initiatives and projects, thereby enhancing its brand image and cultural significance [10] - The establishment of the "Yibin · Wuliangye New Era Creation Practice Point" marks a deeper collaboration between traditional industries and national literary platforms, showcasing Wuliangye's commitment to cultural development [9][10] Group 3 - Wuliangye's strategy emphasizes the fusion of liquor and culture, aiming to tell compelling stories about Chinese liquor and culture while enhancing its brand value [12] - The company is dedicated to preserving and promoting traditional Chinese culture, using its products as a medium to connect with modern narratives and cultural expressions [12] - Future initiatives will focus on deepening the "Cultural Wuliangye" strategy, aiming to contribute to the prosperity of socialist culture and the construction of a culturally strong nation [12]