Core Insights - The article highlights the significant achievements of Chinese cultural enterprises in expanding their global presence through innovation and soft power, showcasing successful examples like Huawei, DJI, and Li Ziqi [1][2] - It emphasizes the growth of China's cultural trade, projected to reach 1.4 trillion yuan in 2024, driven by policy guidance and market forces [1] Group 1: Achievements in Cultural Export - Chinese cultural enterprises are breaking cultural barriers and enhancing brand recognition through innovative storytelling and product offerings [1] - Notable examples include China National Petroleum's establishment of "Chinese Bookshelves" in 32 countries and the international success of the animated IP "Boonie Bears" [1] - The integration of traditional aesthetics with global culture by companies like Pop Mart is promoting Eastern design while collaborating with international artists [1] Group 2: Challenges and Shortcomings - Cultural background differences hinder the understanding and resonance of narratives among overseas audiences, necessitating improved localization strategies [2] - Some enterprises struggle with adapting to local market conditions, leading to ineffective implementation of domestic models in foreign markets [2] - There is a lack of a robust global communication matrix and cultural discourse power, limiting the international influence of Chinese cultural narratives [2] Group 3: Recommendations for Improvement - The article suggests enhancing policy support and optimizing the ecosystem for cultural export, including better planning and institutional frameworks for international communication [2] - Companies are encouraged to focus on content creation and engage with global youth on social media platforms to enhance cultural dissemination [2] - Collaboration between Chinese and foreign educational institutions, think tanks, and art organizations is recommended to deepen mutual understanding and consensus [2]