然而，游戏科学选择了截然不同的路径，转向全新IP开发。这一选择，既是对团队创新能力的自信，也 是对中国游戏全球定位的重新思考。可以说，中国游戏正以更自信的姿态走向全球，这一点在科隆国际 游戏展上也得以体现，今年有50家中国企业参与该展会，数量创历史新高。 对于多数中国游戏企业而言，"出海"已经成为必选题。过去五年间，中国游戏经历了从尝试性海外发行 到长期霸榜全球游戏收入榜单的成长与跨越。而2025年成为中国游戏"出海"的关键一年。 8月20日凌晨，在科隆国际游戏展开幕之夜压轴环节，中国游戏厂商深圳市游科互动科技有限公司（以 下简称"游戏科学"）带来黑神话系列第二部作品《黑神话：钟馗》，并发布首支CG先导预告片。 这条1分37秒的CG先导预告片在B站上线24小时，播放量便突破千万大关，强势登顶热门视频榜榜首。 视频弹幕上的热烈讨论，既有对新作的期待，也不乏对游戏科学选择的惊讶。 一般而言，3A大作获得成功后，游戏厂商会推出DLC（补充资料包）作为配套内容。这是一条经过无 数次商业验证、有较高回报率的选择，也是一张"安全牌"，《巫师3》《艾尔登法环》等大作均通过 DLC延续产品生命周期和商业价值。 中国游戏正迎来 ...

时间为2025年8月20日，科隆游戏展开幕式，也是《黑神话：悟空》发售的一周年纪念日，那种节庆式的、勃勃生机、万物竞发的境界，犹在眼前。 当年，游科用一部艳煞旁人的实机预告宣布国产单机游戏进入了高制作规格的时代，又用一部质量凌驾于"3A游戏"标准线上的成品游戏，证明了自己放 出的片子不是吹牛逼，三千万销量和超过两百万Steam同时在线的成绩，更是向整个游戏圈宣示了中国玩家的惊人购买力——但那些都已经过去了，如 今，玩家们早已把游戏本体的内容吃干抹净，深度玩家已经打通了高难度多周目，瘾更大的则开始投身于"黑猴自走棋"之类的神人Mod。 几乎所有人都对这个"未尽"故事的将来，抱有深切的期待，也盼望着能有朝一日杀上天庭，让天命人穿着大圣套装挥舞金箍棒把这个操蛋的"夜之城"烧成 灰，至于那可耻共谋杀害四妹的鹤仙人，玩家们早已出离愤怒，想要像V震天击毙亚当重锤那样，把这个活畜生也炼成丹…… 只是，那游戏科学的口风实在严实，不论玩家再怎么问，都对DLC开发的具体计划三缄其口，仅仅是在年初的蛇年贺岁短片中给出了隐晦的"东F25820"字 样，以及在一些采访中隐晦地表达了"后续内容正在开发"。游科越是闭口不谈，玩家的期待就越 ...

网约车平台集体降低抽成比例，"黑神话"新作发布冲上热搜第一。 阿里官网重新归纳业务板块 8月22日，阿里巴巴官网"我们的业务"板块从六大业务集团+其他业务变更为阿里中国电商集团、阿里国 际数字商业集团、云智能集团及所有其他业务。记者了解到，此次官网业务板块划分并不代表组织架构 调整，内部汇报暂未发生变化。 点评：这次变更实际体现出了阿里过去一年对业务的重新梳理。随着内外部环境的变化，阿里对集团内 部资源的整合思路也有了新变化。一方面是电商的战场越扩越大了。新的四大业务板块划分中，阿里巴 巴电商事业群CEO蒋凡掌管了两个板块，将负责阿里电商的全盘谋划。另一方面，阿里对核心业务、非 核心业务的划分进一步明确。随着菜鸟、大文娱集团等不再单列，非核心业务独立经营的信号更凸显， 尽快实现盈利是阿里对"其他业务"的要求。 智元称现金流至少能撑三年 8月21日，智元机器人在上海举办了首届合作伙伴生态大会。智元机器人创始人兼董事长邓泰华坦言， 智元的现金流能在公司没有任何业务产生收入的情况下，支撑公司经营三年，也透露未来三年将投入数 十亿元，孵化超过50个早期项目打造产业生态。在大会上，智元还发布了一个集成二次开发能力的灵创 ...

Core Viewpoint - The release of the new game "Black Myth: Zhong Kui" has generated significant excitement and discussion within the gaming community, indicating a strong cultural impact and potential market growth for Chinese video games [3][5][11]. Group 1: Game Release and Reception - The official announcement of "Black Myth: Zhong Kui" has sparked mixed reactions, with some players expressing disappointment over the delay of the DLC for "Black Myth: Wukong," leading to an increase in negative reviews [3][5]. - Despite the initial backlash, the promotional content for "Zhong Kui" has achieved over 12 million views on Bilibili and more than 500,000 shares, showcasing its popularity [5]. - The character Zhong Kui, rooted in Chinese folklore, has attracted interest from international audiences, with overseas gamers actively researching his background during live streams [7][9]. Group 2: Cultural Impact and Market Potential - The surge in online searches for "Zhong Kui" following the game's announcement reflects a growing global interest in Chinese cultural elements [9]. - Analysts believe that if "Zhong Kui" maintains the quality of its predecessor, it could help the domestic single-player game market surpass 10 billion yuan and facilitate the export of Chinese cultural symbols [11]. - The increasing recognition of Chinese games is evident, with multiple titles showcased at the 2025 Cologne Game Show, indicating a trend towards global acceptance of Chinese gaming products [11].

Core Viewpoint - The announcement of the new IP "Black Myth: Zhong Kui" by Game Science has generated significant excitement, following the success of "Black Myth: Wukong," which sold 28 million copies and generated revenue of 9 billion yuan within six months of its release [1][2]. Group 1: Game Performance and Market Impact - "Black Myth: Wukong" is recognized as China's first AAA game, with a production cost exceeding 300 million yuan and a development time of 6.5 years, leading to substantial profits [2]. - The release of "Zhong Kui" has positively impacted the A-share gaming sector, which rose by 1.46% on the announcement day, with some stocks hitting the daily limit [1]. - The success of "Wukong" has set a precedent, and if "Zhong Kui" maintains similar quality, it could push the domestic single-player game market to surpass 10 billion yuan [1]. Group 2: Cultural and Creative Aspects - The core strength of "Black Myth: Wukong" lies in its rich Chinese cultural resources and IP, with over 40% of overseas players discussing its narrative and character development, indicating a high acceptance of Chinese cultural content in international markets [2]. - "Zhong Kui" offers a unique opportunity for innovation, as its story is well-known domestically but less familiar internationally, allowing for creative reinterpretation [2]. - Game Science is expanding its IP boundaries by constructing a "Black Myth Universe," with trademarks for "Zhong Kui," "Jiang Ziya," and "Xiao Qian" registered alongside "Wukong" as early as 2020 [2]. Group 3: Future Prospects - The approach of using modern technology to reshape traditional stories could serve as a potential model for other cultural and creative sectors, demonstrating how to effectively communicate traditional culture in a contemporary context [3].

这种感觉，可能我们这代人都挺熟悉。很多人试过找AI聊天软件说话，但聊了几天新鲜劲儿一过，剩下的只有加倍的空虚。因为心里都明白，AI只是在"模 拟"对话，它并不懂你。 我们渴望的，也许根本不是一个"聊伴"，而是一个"伙伴"。一个能见证你高光与狼狈，真正"活"在你生活场景里的伙伴。 有个叫"逗逗AI"的产品，似乎正在悄悄接近这个答案。一年多，它没怎么大声吆喝，却攒下了800万用户，PC端的次日留存率甚至高得有点吓人，达到了 70%。 深夜打通魂系Boss，你最想分享的人在哪？ 你有没有过这样的时刻？ 凌晨三点，屏幕上的BOSS轰然倒地。你长舒一口气，手心全是汗，心脏还在狂跳。那种成就感简直要冲破天灵盖。你下意识地拿起手机，划开通讯录，却 发现这个点，没有一个人能让你毫无顾忌地拨过去，分享这份"我牛逼坏了"的喜悦。 这背后，不只是个聪明的商业模式，还有一个创始人从鬼门关前悟出的思考。今天，我们就来聊聊"逗逗AI"和它创始人Binson的故事，看看它是如何让我 们重新看待"AI陪伴"这件事的。 视频：逗逗AI产品视频 故事的开头，来自一个孩子的《我的世界》 一切始于创始人Binson对一个宏大问题的判断："移动互联网 ...

8月22日，游戏板块午盘持续冲高，游戏ETF（159869）现涨近1.5%，持仓股中，顺网科技涨停，国脉文化、浙数文化、盛天网络、神州泰岳 等涨幅居前，北纬科技、华立科技、吉比特等跌幅居前。 华创证券指出，游戏行业高频数据向好且中报预期良好，板块具备持续性，暑期DAU及商业化表现亮眼。传媒板块当前明线为AI应用起势， 暗线为内容输出带来的文化自信，看好中国开源大模型爆发及产业格局重塑，预计将经历公有云价值重塑、B端赋能及C端场景落地三阶段。 影视行业受剧集政策边际宽松催化，"电视剧创作21条"在题材、审查等维度优化，利好产能及内容创新提升。IP领域长线看好2B转授权及2C 渠道增长逻辑。此外，暑期档游戏、影视、IP行业景气度持续提升，AI应用逐步从预期走向兑现，产业催化值得关注。 游戏板块具备AI、内容、商业化模式变革多点催化，游戏ETF（159869）跟踪中证动漫游戏指数，反映动漫游戏产业A股上市公司股票的整体 表现，关注游戏ETF（159869）布局机会。 每日经济新闻 近日，《黑神话：悟空》官方公众号的名称进行了变更。此次更名后，账号认证名称从"黑神话悟空"简化为"黑神话"，标志性的"悟空"二字正 式从 ...

Core Viewpoint - The article discusses the unveiling of the game "Black Myth: Zhong Kui" by Game Science at the 2025 Cologne Game Show, highlighting its development status and creative direction based on Chinese folklore [1][3][4]. Group 1: Game Announcement and Development - "Black Myth: Zhong Kui" is the second installment in the Black Myth series, focusing on the character Zhong Kui from Chinese folklore, and is currently in early development with no gameplay footage available [3][4][10]. - The official website for "Black Myth: Zhong Kui" has launched, indicating that the game is in development and will be available on PC and major console platforms, with a release date yet to be determined [4][15]. - The Game Science team has opted to release a CG teaser to inform the public about the new project, as they are still in the early stages of development [9][10]. Group 2: Creative Direction and Differences from Previous Installment - The decision to create "Black Myth: Zhong Kui" stems from a desire to explore different gaming experiences and features, moving away from the narrative of "Black Myth: Wukong" [10][11]. - The new game will maintain the single-player, action RPG format similar to its predecessor, but will not feature the character of the monkey [13][14]. - The development team is focused on delivering a fresh narrative and gameplay experience while reflecting on past shortcomings [10][14]. Group 3: Brand Evolution - The rebranding of the official social media accounts from "Black Myth: Wukong" to "Black Myth" signifies a shift from a single game to a series IP, consolidating all future game information under one unified account [15][17].

Core Viewpoint - The article emphasizes the importance of storytelling and emotional connection in brand marketing, highlighting how these elements can enhance customer loyalty and engagement. Group 1: Storytelling in Branding - Effective brand storytelling is a core tool for creating marketing materials and strategies, guiding every decision made by the brand [10][11]. - A good brand story should be simple yet meaningful, clearly expressing the brand's mission and values to resonate with consumers [12]. - Authenticity is crucial in brand storytelling; sharing both successes and challenges can enhance transparency and build trust with customers [13]. Group 2: Emotional Connection with Customers - Brand intimacy is distinct from brand loyalty; it is based on emotional connections rather than incentives or habits [26]. - Key elements of brand intimacy include fulfillment, identity, enhancement, ritual, nostalgia, and indulgence, which help create a deeper connection with consumers [27]. - Brands should focus on understanding their audience's values and preferences to foster genuine relationships [28]. Group 3: Practical Strategies for Storytelling - Brands should simplify their narratives by focusing on key details and avoiding unnecessary information that may dilute the message [18]. - Utilizing customer testimonials and real-life examples can effectively demonstrate the brand's value and build credibility [14]. - Brands can integrate their stories across various platforms, ensuring a consistent image that reinforces the narrative [23]. Group 4: Building Lasting Relationships - The article suggests that brands should approach customer relationships with patience, focusing on how they can accompany customers on their journeys rather than just selling products [34]. - It highlights the importance of providing exceptional customer service across multiple channels to enhance customer experience and retention [31]. - Ultimately, the goal is to create a brand that is not only recognized but also cherished by consumers, fostering a sense of friendship and connection [32].

在中国民间，钟馗当然是响当当的人物，很多人即便不是特别了解钟馗，至少也听说过"钟馗驱 鬼""打鬼借钟馗"这类典故。 而回溯钟馗这位"鬼王"命名的雏形，它最初指向的不是一个人，而是一件器物，甚至带点儿"谐音 梗"的感觉。 本文来自微信公众号： 机核 （ID：gamecores） ，作者：柏亚舟，题图来自：AI生成 尽管可能离正式发售还很遥远，但游戏科学还是在 "820"这个已然有纪念意义的日期 带来了新作 《黑神话：钟馗》的消息。 请原谅我们有些标题党——实际上，"为什么"是一个非常主观的问题，按照游科的"公司性格"， 大 可用"很想做、便做了"直接终结讨论， 但反过来，"钟馗"相比"西游记"再怎么说也没那么妇孺皆 知，甚至对不少人而言，对这位民俗传说人物只停留在"捉鬼"这个认知上。 如此，如果只是逐帧分析1分55秒的先导PV，难免有过度解读之嫌。所以在第一时间，我们不妨先简 单、轻松地做一点信息罗列工作：抛砖引玉，难免错疏。 钟馗是谁 在科隆游戏展这个曾经给《黑神话：悟空》巨大信心的"福地"，《黑神话：悟空》直接成为了站前发 布会的"One more thing"，足见牌面的同时，也引发了不少人的疑惑：为什么 ...