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拓宽文化企业出海路
Jing Ji Ri Bao· 2025-06-12 22:04
Core Insights - The article highlights the significant achievements of Chinese cultural enterprises in expanding their global presence through innovation and soft power, showcasing successful examples like Huawei, DJI, and Li Ziqi [1][2] - It emphasizes the growth of China's cultural trade, projected to reach 1.4 trillion yuan in 2024, driven by policy guidance and market forces [1] Group 1: Achievements in Cultural Export - Chinese cultural enterprises are breaking cultural barriers and enhancing brand recognition through innovative storytelling and product offerings [1] - Notable examples include China National Petroleum's establishment of "Chinese Bookshelves" in 32 countries and the international success of the animated IP "Boonie Bears" [1] - The integration of traditional aesthetics with global culture by companies like Pop Mart is promoting Eastern design while collaborating with international artists [1] Group 2: Challenges and Shortcomings - Cultural background differences hinder the understanding and resonance of narratives among overseas audiences, necessitating improved localization strategies [2] - Some enterprises struggle with adapting to local market conditions, leading to ineffective implementation of domestic models in foreign markets [2] - There is a lack of a robust global communication matrix and cultural discourse power, limiting the international influence of Chinese cultural narratives [2] Group 3: Recommendations for Improvement - The article suggests enhancing policy support and optimizing the ecosystem for cultural export, including better planning and institutional frameworks for international communication [2] - Companies are encouraged to focus on content creation and engage with global youth on social media platforms to enhance cultural dissemination [2] - Collaboration between Chinese and foreign educational institutions, think tanks, and art organizations is recommended to deepen mutual understanding and consensus [2]
数智赋能推动文化产业“出圈”又“出海”
Zhong Guo Xin Wen Wang· 2025-05-27 13:48
Group 1 - High-quality development in cultural trade is essential for building a cultural powerhouse, with digital technology driving unprecedented changes and opportunities in the cultural industry [1] - The 2025 Cultural Powerhouse Construction Summit Forum highlighted the new landscape of cultural trade under the influence of digital technology, with representatives from government, academia, think tanks, and enterprises participating [1] - Digital technology enhances the production, transaction, creation, and service models in the cultural industry, improving efficiency and facilitating better matching between large platforms and individual creators [1][2] Group 2 - The core of contemporary cultural trade is international trade related to digitalization, which is crucial for the construction of a cultural powerhouse [2] - The Palace Museum has embraced new technologies since 1999, achieving 52% digitization of its collection and collaborating with Tencent on projects to protect and revitalize cultural heritage [2] - Chinese companies are shifting from product exports to system exports, requiring capabilities in supply chain integration, delivery resilience, market awareness, and compliance [2] Group 3 - Companies are the main application subjects of digital technology, enhancing competitiveness and innovation across production, management, and marketing [3] - The Chinese gaming industry is expanding globally, with companies integrating AI into various stages of game development and operation to improve efficiency and quality [3] - The theme park industry, exemplified by companies like Huaqiang Fantawild, is leveraging digital technology to create high-tech attractions and promote cultural exchange [3]
抱歉今晚就这样了
猫笔刀· 2025-02-01 14:28
今天本来计划写唐探1900的影评的,但是发生了个意外没法写,原因是家边上新开的影城下午场次票卖 完了,全满,连边角料都没了。昨天去看射雕英雄传的时候整个影厅就坐了3个人(加上我),这给了 我错误的预期,让我误以为春节人不多票好买,就没有提前买。 结果老婆和我说影票售罄的时候我整个人都懵了,我拿过她的手机反复确认了这一事实。我特地看了时 间相差不到20分钟的今天下午的射雕英雄传,全场卖出去6张票,好位置随便挑。 这上座率的差距也太大了吧,如果我是院线经理就会调整排片资源,没有人会和钱过不去。之所以出现 这种变化应该是连续3天上映,观众的口碑开始扩散,现在电影靠卡司和营销最多带一下前3天票房,之 后就纯看口碑了。 你把观众伺候好了,财源滚滚来,你把观众糊弄了,就等于砸自己饭碗,严重的甚至会断送自己未来的 生涯。 其实现在回想一下,这次所谓的史上最强春节档...并非之前想的群魔乱舞,六部电影里真正爆款的只有 哪吒2,综合评分断崖式领先,票房预测在60亿+,刷新中国票房史高。唐探我没看,但从豆瓣评分和 票房反馈来看大概是一部正常发挥的商业片,可以吃三太子春节档吃剩下的肉汤,预测在30亿左右。封 神2低于前作预期,没支 ...